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In this video, I cover my favorite 15 SEO tips for beginners to rank on Google in 2022 and beyond.
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I added this to my website and I increased my time on site by 120%. The longer people stay on your website it tells Google that people like your website, they find it valuable and that Google should consider ranking it higher. This one thing also increased my backlink count by 24,453 referring domain names. That’s a lot of backlinks. The more links you have the higher you will rank over time. And best of all I added 240,392 visitors from Google, a month just from one simple keyword. And keep in mind that’s through SEO, not paid advertising that’s SEO which means I didn’t pay for that traffic.
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And here’s a cool thing. You can do the same exact thing on your website just like I did. And can you guess how I did it? I added a free tool to my website. It’s called Ubersuggest. And if you think about Ubersuggest if you haven’t checked it out, go to ubersuggest.com or neilpatel.com/ubersuggest or to the same URL. And when you put in your website or a keyword it gives you all this SEO data such as how popular a keyword is or how much it costs per click or how much traffic a website’s getting or who’s linking to it.
Now with this tool, a lot of people charge $100 a month for a lot of the features that I give away for free. Sure there’s paid plans on Ubersuggest but the majority of the features are for free. Now do you get the value here? Most people charge $100 a month, I charge zero for most of the features.
It doesn’t matter if my product is better or worse than theirs. And I’m not saying it is better or worse, but when people look at it they say, 100$ or zero. Zero creates a lot of traffic and backlinks cause a lot of people, majority of the people don’t want to pay money. So how do you generate similar results? Especially if you don’t have a budget like me to hire developers and designers and product people.
Well there’s this site called CodeCanyon. Check it out, CodeCanyon has tools on everything. Real estate, there’s tools for that. Car industry, there’s tools for that. Storage industry, there’s tools for that as well. There’s tools for literally every industry.
Heck, if you’re competing with me in the SEO industry or digital market industry, there’s tones of tools for that on CodeCanyon. And they’ll sell you these tools anywhere from usually $10 to $50. And what you do is you download the tool, it’s white label, you add your own logo to it. You upload it to your server. It’s on your website now. And over time whether you promote the tool hard or not or just link to it a few times on social media and linked in your navigation, over time what you’ll find is, the tool will be one of the most popular pages on your site .
It’ll naturally get back links. It’ll naturally get social shares and It’ll do well. And when that tool gets all that authority remember that tool’s on your site, your domain. So it’s actually boosting the overall authority for the whole site. So that means if you have this blog article on dog food or SEO or marketing or dentist, it makes your whole site rank higher. That’s the trick. That’s what you need to do.
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Learn SEO | What is SEO and how it is done?
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If you had to pick SEO or content marketing, and you could only pick one, which one would you choose? Today I’m going to break down content marketing versus SEO. Which one drives more traffic?
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00:00 – Introduction
00:23 – The old SEO Vs Content Marketing debate
01:16 – The Beginner’s Guide To Content Marketing
01:25 – Doing Content Marketing On Different Platforms
02:03 – Targeting The Right Keyword and Offering Amazing Content
02:31 – Writing Great Headlines And Meta Descriptions For Your Content.
02:54 – Optimizing Your Content For Readability
03:09 – Structure Data
03:43 – Internal Linking
03:58 – User Experience Improvements
04:22 – Importance Of Optimizing And Having a Good Content on Your Bottom Line.
What do you think? Is it SEO? Is it content marketing? Well, you’re about to find out. A lot of people actually say, “This is a false debate since SEO and content marketing should work together.” And that’s definitely true when it comes to generating traffic on your own website.
If SEO’s about optimizing pages on your website, ultimately you’ll be optimizing the pages that at least have some content, whether it’s your title, maybe a description, it doesn’t have to be a blog post. So there is truth to it in which it’s really hard to do SEO if you don’t have content. And a lot of people who watch my channel already know SEO to some degree, but with content marketing, most people don’t.
So we could say that content marketing has more potential to generate traffic than SEO if you think about it in more holistically. Beyond just visitors, you could be getting views to your YouTube videos, engagement, followers, even clicks on social media channels, people listening and subscribing to your podcast, viewers in your live event.
Now most of my audience is focused pretty heavily on generating traffic to their own websites. So let’s dive in to how content marketing and SEO should work together.
The bottom line is your content won’t perform well unless you do SEO as well. Sure, you make it a social boost from it in the short run but if you want long-lasting traffic, you need a focus on SEO and content marketing. And of course, content marketing can drive you traffic without SEO, like YouTube, podcasts, that are all examples of content marketing but if you combine both, you’ll do even better.
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There is more to SEO than just on page factors. Today, I’m going to break down how to audit your website’s SEO for rankings beyond just technical fixes.
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Most SEO audits are focused on technical fixes. While these are important, they’re just not strategically aimed at improving rankings for specific keywords. You want to use a traffic analyst or an Ubersuggest, and more specifically, the keywords by traffic report. This will end up showing you the keywords that are sitting on pages two and three.
If the keywords you’re ranking on those pages are directly related to the main topic of the page, then what I want you to do is add additional H2 subheading including that keyword within that page, and I want you to write a few paragraphs talking about the main keywords around that topic that rank on page one for this keyword that they’re writing about. And include rich content like images, stats, and video, and then check your rankings for the secondary keywords in a month and keep iterating gradually until you find a sweet spot.
If those keywords are directly related to the main topic of your page, then I want you to create a new content piece, look into the top rank pages for that keyword, and then figure out the topics that you should be writing about, the length of those content pieces, which other forms of rich content you should add, such as images, infographics, videos, and stats.
So once you optimize your headline with the keywords, what we like doing when we’re writing the content, we like actually taking that same concept of creating powerful headlines and doing that with our subheadings, because if you can keep people engaged within your content through your subheadings, using storytelling as well to keep people engaged, and then putting customized images within your article using tools like Canva, which you can do for free, what you’ll find is you’ll get more and more people engaging with your page and linking to them, and especially, if some of the images that you include have stats and data and your company logo on there, people will start embedding them onto their website and linking back to you.
We found that that helps so much when you’re creating content around new articles that your competitors rank for that you’re not really going after yet.
Another thing that takes a lot of time, but it’s super effective, is actually just go and see, “All right, what are all the other articles around the web related to this article?” Let me go to search.twitter.com or put .com/search, and put in that URL and see who tweeted out. Go build relationships with those people, so then as you’re building relationship with those people, you want to hit them up. “Hey John, I noticed that you shared this article by Eric, and I actually have a similar article that just came out that covers A, B, and C that his didn’t. Check it out, and if you like it, feel free to share it with your audience, cheers, Neil. P.S. If I can share any of your content, let me know, I’d love to share it.” And what you’ll find is even if you don’t have a lot of followers, people are flattered, they want to build relationships, because keep in mind, these are social networks, they’re not islands where can people stand off by themselves.
As long as you’re willing to reciprocate, you’ll get so many people sharing your content, that sole shares will bring in more traffic, some of those people may link to you, subscribe to your email newsletter list, and then you can keep blasting them up.
And the thing that people don’t talk about with SEO, which is one of the most important factors, everyone talks about content creation. If you’re going to leverage a strategy and do better than your competition, you need to create lead magnets, so you can use tools like Hello Bar, create an offer like a free e-book, or lead quizzes and critic quiz, collect emails, and then you email people every time you have a blog post. If you don’t do this, you won’t get as much traction.
Now, if you produce more than a few posts a week, you don’t want to email them every single day, because that’s just going to be overwhelming, but just pick your best ones and email them, because this will create more traction and most social shares as well. So if you follow this, you’re going to rank better and start beating your competition.
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SEO is about to change. Are you ready? Today I’m going to break down one SEO trend that is about to change everything in 2022 and how to use it in your favor.
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So what’s this trend? Do you think is going to be voice search. Do you think it’s going to be SEO on page SEO? Do you think it’s going to be backlink building? What do you think that trend is going to make everything change in SEO in 2022? Seriously, what do you think it is? I’ll give you a hint. It’s something related with tools. Can you guess what it is?
It’s actually automation. Automation is going to make everything much easier specifically, with content writing. So think of it this way. What happens if you can end up doing content writing that’s semi-automated using the GTP3, right? There’s a lot of tools out there like Jarvis that makes things really easy and it won’t create content that’s perfect, but it’ll create more than half of it. And then you can just go in there and modify it and adjust it.
Also tools are already doing competitive analysis and doing research, right? You use tools like Ubersuggest, it’ll tell you what’s working? What keywords are competitive? What doesn’t work, but check this out. What happens if more marketing could be automated? In Ubersuggest in 2021, we already released in beta, tools and scripts that you can put on your website that automates a lot of your on-page SEO. Tools like Jarvis automatically automate a lot of the content creation process. So what happens if you just start tacking on all these things.
If you start plugging all these tools together, you can automate a lot of your SEO, which will then make your life easier. Just imagine, you create a site error by publishing a new page and you don’t have to fix it. Ubersuggest fix it for you. Or you want to write content on a new topic that you’re not as familiar with. And you’re sending it to a great writer. They can use Jarvis to plug in some information and then boom, it cranks out a content piece for them that they just have to modify and cleanup.
And these tools are delivering, ready to write content, that’s not just outline, but that’s super thorough. And that can be valuable based on a lot of the top ranked pages already that are out there on Google. So let’s go over some of these tools, frase.io, Clearscope, surfer.seo. That’ll help with a lot of the content creation and the keywords.
Other tools, even some that help you write your content that we’re discussing are things like Jarvis.ai and Outranking.io, Copy.ai and Copysmith. And when it comes to on-page SEO, Ubersuggest is working on automating all of it. It’s already in beta and it works for WordPress. And then eventually we’re going to automate all on-page SEO, as well as all content creation. And then the long-term goal is even automate link building as well. So if you want to use automation in your favor, here’s what I would start with. And you can start in this order. I would specifically start with content and just use one of the content tools that I mentioned and use that to cut down your content time.
Then the second thing I would do is increase the amount of content you’re creating because your writing team should have more time. And then the third thing I would do is create a project flow within Ubersuggest, So when you go to Ubersuggest, and you create a project flow, you know, it’s tracking your rankings, your on-page SEO. You’ll then get notified when you can automate your on-page SEO. So then you don’t have to fix anything. So that way you’ll be right there in front of the line.
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How to Spy on Your Competitors’ SEO & Steal Their Traffic
#howtospyonyourcompetitorsseo #seohacking #localseo
In this video, William shows you his step-by-step process of spying on your competitors’ SEO & stealing their traffic.
If you’re not doing competitive analysis to figure out what’s working for your competitors, then it is possible that none of their strategies are successful. This could be a missed opportunity because on today’s SEO training I am going to teach how “spy” and find ways around their current techniques so we can get more traffic from our website!
0:00 How do I spy on competitors’ SEO?
1:25 How do you steal competitors’ web traffic?
1:54 How do I legally spy on my competition?
3:15 How can I check my competitor traffic for free?
4:15 How can I spy on website traffic?
5:15 How do I spy on Google competitors?
6:12 Is it illegal to spy on your competitors?
6:45 What is the analysis you do for the competition?
Presently I will impart to you how you can get the entirety of this data and the best part is that for nothing. So stage one, go to an instrument called Ubersuggest.
Pick the manner in which you need there. I presently need you to type in a URL of your rivals. It very well may be any of them.
Stage two, you will see a report that just stacked up. This will give you their general traffic per area. You’ll see that Ubersuggest separates it per area and this is significant. You’ll see that your deals will essentially come from a couple districts.
Regardless of whether you’re a worldwide business, you’ll be more grounded in specific districts over others. This is the reason Ubersuggest, it’s separated per area. Presently I need you to look down and see the top pages. Navigate that.
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SEO gurus are teaching you tactics that work, but in general, they’re still giving you bad advice. Today, I’m going to break down why some SEO gurus have been lying to you to your face this whole time.
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In most cases, SEO gurus give you tactical advice instead of strategical, long-term execution on what works best. In isolation, yes, each tactic can help you, but it only takes you so far.
If you look at the biggest companies who dominate SEO, they don’t dominate it because they purely focus on SEO. Instead, they dominate because they’ve built a good product or service.
Google wants to show you what’s best for users, right? It’s not about what’s the most backlinked sites.
But if you want to build a big business, do well, there’s a few things you need to know. One, you need to focus on your product or service. Is your product or service amazing? So amazing that people want to keep using it over and over again?
Number two, you need to build a brand. And Google’s looking at brand queries because the bigger the brand for terms, you know, or categories, they know that that company is less likely to create fake news so they’re more likely to rank them higher because people have an affinity towards that brand.
So focus on creating amazing product, amazing service and build a good brand. And the way you focus on building a good brand is by going omnichannel, leveraging SEO, content marketing, good product, good service, paid ads, radio ads, television ads, heck, my ad agency, NP Digital, we run television ads. Not because television is amazing, it’s a great medium for me to reach more people and it allows people to know more about my brand.
The third thing that I want you to do, if you want to do well in the long run is you need to keep experimenting. Just because a marketer, or a guru, including me, tells you something doesn’t mean that advice is going to hold true forever.
So, you need to constantly run experiments. And even if you find something that wins, it may not win tomorrow so you got to rerun tests over time.
So, if you follow those three things, you’re going to do better in the long run. Think about it, you need a holistic approach. And if you need a holistic approach with your marketing, check out my ad agency, NP Digital.
If you have any questions on your marketing strategy, leave a comment below, let me know your marketing strategy. What are you trying to do with SEO, or content, or paid? What’s working, what’s not? And I gladly will give you feedback for free and tell you how to adjust things to get better results.
Now, keep in mind, once you adjust things, right away, you’re not going to see results that you may be looking for. Sometimes, it takes a week, a month, three months. If it’s a CRO tweak, sure, you’ll see results right away. But, for most marketing changes, it can take months before you see results so just make sure you’re patient as well.
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SEO’s tough and usually requires a big team. Wouldn’t it be great if there was a way to do SEO, when you’re a solo entrepreneur? Look, there is. Today I’m going to break down a realistic approach to SEO for busy solo entrepreneurs.
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If you don’t have a big team or any team for that matter of fact, I want you to focus just on two things.
Number one, optimizing existing content and number two, creating new content. So let’s go over optimizing existing content first. First, use the Google search console. Google search console will show you, Hey, what content is getting impressions and which content is getting clicks and also shows your click-through rate.
And I want you to improve your click-through rate and the way you end up doing that is look at the keywords that are sitting on page two. Are those keywords in your title tag? Are they within your meta description? Is your title tag and meta-description, you know, very relevant from an appealing perspective. Think of copywriting.
The next thing I like doing is putting in the keywords that you’re seeing in Google search console within to those pages as well. So now that you just put them in your title tag and meta description, also put them within the content.
Second use Ubersuggest. Ubersuggest has a rank tracking feature that you can get started for free and you can see which ones of your keywords are getting more traction and less traction over time. It’ll tell you which keywords are getting more traction on mobile or even desktop device, or even in certain regions.
Another feature I want you to use in Ubersuggest is a content ideas report. This shows you all the other people that have content around similar keywords, like your competitors, and really make sure you there are social shares and the backlinks and the headlines that they’re using.
Third, use Google analytics. I want you to improve your dwell time. I want you to identify the content pieces that are underperforming and consolidate them with the pages that are doing well on the same topic.
Now let’s go over creating new content. First, let’s find keyword opportunities that you can rank for. Go to Ubersuggest, use a keyword ideas report, you can find in the left-hand navigation, and type in keywords related to your space.
Then I want you to go to the competitive analysis report in Ubersuggest. This is where you can put it in a competitor URL. It’ll show you their top pages by traffic show you the social shares for those pages and it’ll even show you all the keywords that the competitor’s page ranks for.
And then you can go over to their site and look at that page and be like, whoa, this is the content that they have. I can create something way better than this.
Second, let’s analyze your competitors for new keywords you want to target. You’ll see a report within Ubersuggest in the competitive analysis that just shows you all the keywords your competitors rank for.
The next feature in Ubersuggest you should check out is the SERP analysis within the keyword ideas report. And this will give you an idea of, Hey, this is how I create content that covers the whole topic.
Now that we’re going away from Ubersuggest what I want you to also focus on is writing content that is at least 50% better than everyone else who’s ranking for that keyword.
Now last but not least, I want to wrap up this video by covering a few other things that you should know. On-page SEO will produce better outcomes if you’re managing an older website. In the early days, you could pretty much solve your on-page SEO by just decreasing your load time.
And as you create new content, you want to work on your title tags, meta-description tags, heading tags, which just helps you rank. You want to have a site map.
And make sure that your robots are at TXT or your meta-tags, you’re not blocking any of the major crawlers or any pages that you shouldn’t be blocking.
And when it comes to creating content, you should be spending two to eight hours per week, depending on how competitive your niche is and how amazing your content needs to be in order to outperform your competition.
If your site’s really big, you could actually spend a lot of time on on-page SEO and it could be a daily thing. You may have people full-time focused on it.
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Just because a keyword gets a lot of traffic, it doesn’t mean it’s worth going after. Today I’m going to break down, how not every keyword is worth pursuing an SEO and why.
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Going after keywords that are too competitive is a waste of time, specially if you have a low domain authority. Look, if you’re going after keywords like credit cards and your brand new site, your chance of ranking are slim to none, you’re going to spend all this time and effort and money to try to get there, and you’re not going to get the results anytime soon.
You’re better off going after keywords that can provide quicker results, and then once you’re getting some rankings, you’re generating some traffic, some revenue, then in the long run, you can invest after those harder terms that take longer to rank for.
Before I dive in with the tactics, I’ve got a quick stop for you. I get over 9 million visitors a month, but less than .1%, not 1%, I’m saying .1% of those visitors, ever become a customer. High volume keywords don’t mean much to go after if they don’t have the correct intent.
So how do you find out the right keywords to go after? Well, step one, go to Uber suggests. Step two, type in the keyword related to your industry. Step three, you’ll see a report that loads on Ubersuggest that just has overview on the traffic and some stars of the keyword. In the left hand navigation I want you to click on the keyword Ideas report. And when you click on the Keyword Ideas report, you’ll see a button on the very right called Keywords I Can Rank For.
If you don’t see it, that means you need a log in. It’s free to log in. And once you log in, you can put in your domain name. And when you put it in your domain name, Ubersuggest will analyze your site and show you that an appropriate list of keywords that you can target, that you actually have a shot of ranking for and the shorter timeframe versus waiting years to get rankings for.
Now filter the base on the intent of what is relevant to your proctor services that you’re selling. And what you’ll find is Ubersuggest will break down if a keyword is easy to rank for or hard to rank for. Ideally target the ones that are the easiest to rank for, because it’ll show as your difficulty score.
Even though you have a list of all the keywords that you can rank for, pick the ones that are not just the most relevant to your business, but pick the ones that have the lowest SEO difficulty score. That means you’ll be able to get the results faster. That’s what I want you to start doing.
Now the next thing I want you to do is that you go to the Site Audit Report within Ubersuggest. If you’re starting off with SEO, it’s not all about traffic, it’s all about ranking for the right keywords that drive a results in the short run so that you will have more money to invest in more long-term marketing approaches.
With the Site Audit report, put in your URL, it’ll break down all the Errors, what you need to fix, what’s the most crucial, what is more suggested and isn’t as crucial, how fast your website’s loading, load speeds are really important factor because more people are browsing your website or pretty much the internet these days off of mobile devices than they are on desktop devices.
And what’s cool with the Ubersuggest audit report is, it breaks out each and every single error in priority. What I mean by that is the ones listed at the top show you “hey, you need to fix these errors first because they’ll have the biggest impact on your rankings and track.” And then you second, third, fourth. So just knock them all down in order.
The last thing I want you to do is go create a project within Ubersuggest. So go to your dashboard, add a project, put in your URL, and put in the keywords that you want to rank for, and that you’re targeting.
You know, at the beginning, maybe not week over week or day over day, but in the long run, quarter over quarter, you’ll definitely see your rankings go up and if you fast forward a little bit, you’ll start seeing your rankings go up to page one and page two.
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I have 9 million visitors and now I’m trying to get less traffic. Today, I want to break down how sometimes the best SEO strategy is to abandon some keywords.
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Look, neilpatel.com gets roughly eight to 9 million visitors a month. And it ranges, some months are better than others, some months I even had 10 million visitors, some months, there’s seven. Really depends on the season as well.
Now, when I look at neilpatel.com, when I first started off, I wasn’t targeting buyers, I was targeting any keyword that would get high traffic, and I just wanted as much traffic as possible. People were searching on how to make money on Instagram. You know what? Boom, I create a article on that. People want to know how to get more Instagram followers. Boom, I create a article on that. People want to know something about TikTok, even though my customers don’t care to pay me for TikTok marketing, boom, I create a article on that.
Why was I doing that? Well, the main thing is, is I thought the more traffic, the better because a lot of people wanted this traffic and people would pay money to rank for these keywords or more so pay money to get at the top of Google in the paid ads.
And what I learned from that strategy is, if the intent of those keywords doesn’t exactly match what your ideal customer is looking for, you’re getting the traffic, but you won’t make any money. So you’re probably wondering, what am I doing now, right? Well, I’m doing a few different things.
First off, I don’t care for traffic anymore. Yes, I want more traffic, but I want the right traffic. I don’t really care if I have 9 million visitors or 1,000,000 visitors. I really care about conversions and what’s driving those conversions. And I’ve been doing this for a while now.
So I want you to go into Google Analytics, set up some goals and conversion tracking, and look to see what’s driving conversions. Focus more on getting those traffic sources. That’s the first step.
The second thing I want you to do is go and look for what your competitors are paying money on paid ads for. So you can use tools like Ubersuggest and put in your competitor’s URLs. See what keywords are ranking for, see what keywords are targeting for on a paid ad perspective. And that’ll give you a big idea of, hey, these are the keywords we should be going after and these are the keywords that we shouldn’t be going after.
The third thing that I’m doing is focusing on other channels that aren’t necessarily related to keywords. If you look at the big companies out there, Microsoft, IBM, Airbnb, Nike, whatever it may be, they grow their revenue in many different ways.
The next thing that I’m doing is going after keywords that I know I can easily rank for. So if you go to Ubersuggest and you put in a keyword that you know is good, like, I’m in the marketing industry, so I may put in digital marketing, and you’ll see a report that loads and it shows your overall traffic, like, for the term digital marketing and how many people click on it.
And you put your URL in there and it’ll end up breaking out once you put your URL, all the related keywords that are good and that you can easily rank for. And I want you to look at each of those keywords, do some searches, do some research, and make sure that you’re seeing direct competitors, not somewhat competitors, but direct competitors.
And if they are, and they have a high CPC and good traffic, that means I know that that’s a good keyword for me to target in SEO because it will drive sales, which is very important.
And that’s a strategy that I would recommend, and remember, traffic isn’t everything, conversions and sales is. It all starts with tracking your conversions in things like Google Analytics, which they can do for free.
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SEO doesn’t have to be hard. There are simple ways to grow your traffic. Today, I’m going to break down 10 easy SEO ideas that’ll blow up your traffic in 2021.
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Number one, combine pages around the same topics. Here’s what people don’t know. If you have two pages that are on link building and they cover pretty much the same exact thing, Google won’t know which page to rank. Sometimes if you’re lucky, you can get both of them to rank, but in many cases, they’ll go back and forth, it confuses Google. So what you’re better off doing is combining the pages, combine the content, having one more detailed page, and then you should get higher rankings.
If you don’t know which page has more authority, you can just put in your URL into Ubersuggest and then in the backlinks report, it’ll show you which one has more links and more authority.
Number two, delete underperforming pages. It’s better to have a handful of pages that drives a ton of traffic than having a site with a million pages that drive very little to no traffic.
Number three, search for the keywords that you’re trying to rank for or already rank for on Google. Look at the Google ads. If you look at the Google ads, that’ll give you ideas for your title tags. See people used to believe that if you want to rank at the top, it’s all about keywords in your title tag and your meta description.
Number four, create infographics from articles that have high social share counts. So you can use Ubersuggest. It has a content ideas report. Anytime you put a keyword into Ubersuggest, it tells you, “Hey, here’s all the traffic for this keyword,” but in the left-hand navigation, there’s this content ideas report. If you click on that, it’ll tell you all the blog posts around the web that are popular, based on social shares, search traffic, backlinks.
Number five, create video content on your top performing content pieces. Look, yes, Google is the most popular search engine, but what most people don’t know YouTube is the second most popular search engine. So take your best performing articles and create videos like I’m doing here and pop them up on YouTube.
Number six, send link juice to pages that are sitting on page two or three of the SERPs. So on Ubersuggest, you can track your rankings and it’ll show you, for your website, what keywords you’re ranking for, what page you are and what position. Look at all the ones that are on page two and page three, positions 11 through 20 or 11 through 30, and what I want you to do is see if you can link to those pages from other relevant pages within your site. That’s called internal linking.
Number seven, create “Best” related articles. Here’s what I mean by “Best” related articles. Anytime you do a search for like toaster ovens or tools, or SEO tools or credit cards, you always see like the best 10 credit cards. the best 10 toaster ovens, the best 10 toaster tools, the best 47 SEO tools, and the list goes on and on.
Number eight, implement AMP pages. So AMP is a form of accelerated mobile pages and what it does is it just makes your content load faster for mobile devices. I’ve implemented AMP on my site and what I’ve found is in the United States, in certain regions, it doesn’t really do much for my traffic, but in regions like Brazil, where I have my content translated, I found that adding AMP helped me get more traffic.
Number nine, use structured markup. This will help increase your chances of getting SERP snippets. You know whenever you search for something and then you see a little blurb at the top and Google’s just pulling from it, that’s an example of SERP snippets.
Number 10, leverage backlink opportunities on Ubersuggest. Because if someone’s willing to link to three, four of your competitors, the chances are, if you hit them up, they’ll be willing to link to you as well, versus trying to hit up all these sites that don’t link to any of your competitors, and when you hit those people up, they’re going to be like, “Hey, why do I want to link to you?
Again, if someone links to three or four of your competitors, the chances are they’ll link to you and this Ubersuggest backlinks opportunity report shows you all the opportunities for you to easily get links.
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Starting with someone who has no SEO strategy currently, let’s start there. Do you think there’s a site-wide level of optimization that has to happen? Like, straight up title tag, meta tag, optimization of different queries on the site, an internal linking structure, and then a content marketing strategy on top of that to add value to the site, as a base level SEO strategy? Or what would you suggest to someone who, first level is they don’t currently have an SEO strategy, and then we’ll ask about someone who already does, and what they can optimize, but just base level, if you don’t have one, what do you do in today’s world?
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You know, you can look at keywords, top pages, et cetera. But what I wanted to show you is this is the easiest thing. So you just click on Site Audit. Again, this is free. I don’t even capture an email straight up, this is just free. So you don’t have to put in an email to use it, and it’ll tell you everything that’s wrong. Pages, your score, your load time. And you can be like, “All right, “let’s look at my Issues, or Critical Errors.” And you can just go to all of them, and be like 31 pages have a low word count.
And then you can to Warnings, and you can do the same thing. Two pages have duplicate meta descriptions. So what is it, right? So what is that, and how do I fix it?
It just breaks down everything you need to fix, in priority, from how hard is it to implement, to how much traffic will you get by fixing them? So that’s the first part of SEO, right? It’s just like the lowest hanging fruit. The second part is all about keywords.
So if I’m trying to target the keyword, marketing, and this is super effective, or digital marketing, right? And I use these tactics on my own site. To give you an idea, if I type in digital marketing, I think I’m like number one or two or something. Here’s all the paid listing, and I am the first organic listing. I do that for a lot of terms like online marketing. I’m up there somewhere. I’m number two. Funny enough, number one’s also my website. Although I sold it.
But here’s a simple thing I do. It’s all about finding the right type of keywords, right? The way I find the right type of keywords is, one, you can just type in keywords like digital marketing, or whatever you want to target. Here’s my process.
I go and I look for keywords, and I just click View All Keywords, and it’ll show me everyone who’s ranking, how many links they have, their domain scores, socials, et cetera. So I’ll go find keywords, and it gives me solid metrics. When I mean solid, as in non-opinionated metrics. Like the average webpage that ranks in the top 10 has 435 backlinks and a domain score of 49. So I know, is it going to be easy for me to get 435? Is it going to be hard? because I can have a rough idea of how many links I have.
So I’ll just go through here, and I’ll find keywords. As you can see, there’s like 500 suggestions here. Here are some other related keywords I’ll post from our database. This has 30,000 recommendations.
And then the last step when I’m trying to create content, after I find some keywords that are typically… I look for keywords that are high in volume, high in CPC, and I want to go after keywords that have a low SEO Difficulty.
So that’s abbreviation of SD. It’s like digital marketing company has a high CPC, volume’s not bad, low SEO Difficulty, which means people are typing that in, me being an agency, probably a good keyword to go after, because it probably converts well if people are paying $17 a click.
And the way you do this is you just create content. So there is a Content Ideas section of the tool, and it’ll show you all the content per country, so you can break it down by whatever country, or language, or region you want. And, technically, you can break all the reports down by that. And you want to look for articles that are somewhat popular, because it’s breaking down the social shares, as well as articles that have decent search traffic, as well as a lot of backlinks.
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Eric Schmidt the ex-CEO of Google once said, brands are the solution, they’re not the problem, right? It’s how you sort out the good companies from the cesspool. And I’m paraphrasing his quote, but you guys get the point. It’s pretty much saying brands are important and brands are a key factor in Google’s rankings.
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So, I once, over time I noticed a trend, more and more people were typing in my domain name into Google. So my domain name is neilpatel.com for one of my sites where people are typing in my name, Neil Patel SEO, Neil Patel tools, Neil Patel Ubersuggest, Neil Patel content marketing, et cetera variations of my name.
And what we found is if we didn’t build links or anything, well our brand spiked from PR or whatnot, and it spiked for a month or two, all of our ranking skyrocketed. And even when the PR went down and the brand queries went down, our rankings maintained or close to maintained to their peaks. So we found that Google loves brands.
Like, we’ve seen and tested sites in different regions globally. And even if you build links, you write the right content, you’re super thorough, we found that if you don’t have brand queries, you don’t rank as high. But if you have a ton of brand queries and you barely have links or anything like that, your ranking skyrockets.
There’s an algorithm change back in 2009, that was a big brand update, I believe. And since then, bigger brands have been getting a benefit. Now, “bigger brands”. It doesn’t necessarily mean you have to be a bigger company, right?
You don’t have to be a Nike or Wikipedia. You just have to be a big brand for the keywords you’re trying to rank for. And you don’t have to be the biggest brand. You just have to be somewhat of a brand. Like, my brand queries suck compared to Nike I get roughly a hundred thousand visitors a month from people googling Neil Patel even though my domain name’s neilpatel.com. But yeah, I still rank well, and so does Nike but Nike probably gets a hundred thousand queries every single minute.
You do YouTube, you’re on social media, you blog, you speak at conferences, you build a brand. And you do that whether it’s personal or whether it’s corporate. and just look at how much business you got because of brand, not a lead, you have rankings and get traffic to your site, but it also helps generate business as well. And you can do that for a corporate brand, and again a personal brand, but very few people spend time and energy into it.
So I stick with the rule of seven. When someone sees your brand or hears about it seven times and interacts with it seven times they’re much more likely to become a loyal follower. Again, whether it’s personal or corporate.
So, simple things that you can do is, one, collect emails. If you collect emails, anytime you update your content, or have something new, like a YouTube video you can always blast it out. Two, you can do push notifications. So, anytime someone comes to your site, have them subscribe. Anytime you have new content or want to push out a message, let them know. Three, leverage social media all of the channels out there, because they believe that you’re not going to find someone on one channel or another, but you know, if you leverage all of them you’ll get something. It’s better than nothing. Four, engage with people.
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What if there was a easier way to get SEO traffic to your website than writing thousands and thousands of articles? Today I’m going to break down the easiest way to get SEO traffic.
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As you can see on my screen here, I’m logged into my Google Search Console. And I want to show you something really interesting. If I click the NEW button so I can filter more, I can go to Search appearance, then click on Videos. This is going to show me how much traffic I’m getting from things like videos, right, because I filtered down.
So over the years, I figure that, hey, I need to stop producing just content to get quote-unquote traffic. I need to get more relevant traffic because I don’t really help people with Instagram marketing from a business standpoint, but my ad agency NP Digital does help with things like SEO tools or growth hacking.
So we started focusing on videos that don’t just bring traffic, but bring quote-unquote our ideal customer. Nonetheless, as you can see here, I’ve gotten quite a bit of clicks from Google just from video SEO.
And I also have Ubersuggest, so that helps with that. “How to Track and Improve Your Rankings.” Again, doesn’t have the volume that, let’s say, Instagram followers has, but it can bring the ideal customers. That can help me generate more sales and more revenue for my ad agency.
But the key is I don’t just publish my content on YouTube. I’m also publishing it on my own website, and it’s driving a lot of traffic. I have content on WordPress, daily SEO tasks. I even have reels that I’ve been testing on YouTube, or shorts as they would call it on YouTube. Instagram’s more reels. And I just produce tons of video content each and every single week. And I don’t really do much to optimize it, right? I’m using all the code.
I’m just making sure how’s my site, how’s all the schema markup, stuff like that. Lets Google know what type of content I’m using. But the point I’m trying to make is just go and create video content and publish it on your blog. It’s not that competitive.
You can rank for a lot of stuff because what Google’s doing is they’re including it in the results, so not only do you have a chance of ranking for text, but, hey, there’s not as many people creating videos, so it’s not as competitive. And what I would recommend that you do is do your keyword research. So if you go to app.neilpatel.com, and you’re just like, “All right, I’m in the digital marketing space.”
So you can go load up the Ubersuggest tool, which you can find at app.neilpatel.com, and you can type in keywords related to anything. So I can type in digital marketing. And once you type in keywords like this, you’ll see the search volume.
Don’t worry about the SEO difficulty or the CPC. Typically, though, the higher the CPC, the more lucrative that term is going to be. And go create content all these popular terms. You can even create a video on digital marketing agency, digital marketing jobs, digital marketing company.
So in essence, what you want to do is you want to view all the keyword ideas, continually find more and more keywords that have good volume and high CPC. So digital marketing agency, way higher CPC than a lot of the other keywords here, which is great.
And once you find the keywords that you like, you can just keep track of ’em. So I would add agency, company, digital marketing company, let’s see, services, strategy, courses. I would add those to a list.
So in Ubersuggest, you can add it to a list. And I can create a list. Let’s go create a new one. So I can create one on YouTube video ideas. I click plus. And now those keywords are going to be added to this keyword list than I can get in the left-hand navigation side.
So then I can keep track of all the keywords that I need to go and create a YouTube video on. And if you just leverage this simple strategy over time, you can keep getting more and more traffic.
So it’s not just about going after volume. You want to go after volume with high CPCs that are related to your business. And don’t forget the related to your business part because if you do that, then you’ll get the views of the right audience and convert them into customers.
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Over the last 12 months I’ve driven 58.6 million visitors from Google. You will look at my traffic sets, you look at this graph and you’re like, wow, Neil you must be doing really well at SEO. And you know what you’re doing, but you know what? That’s not really the case. Today I’m going to break down my biggest SEO mistakes.
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As you can see here, 58.6 million visitors from SEO. That’s a lot of traffic to not have to pay for. And if I scroll down and I look at the traffic stats, coming from terms like Ubersugget which is fine. My name, Ubersuggest, affiliate marketing, my name, variation Ubersuggest.
But if I just keep going further down the list you’ll start seeing a lot of keywords that, aren’t really relevant to my business. And a lot of the key words of what I was optimizing for as you can see here, it was just pure volume. And I was getting a lot of traffic, but as you can see now my traffic starting to drop, why? Because my team, you know, at my ad agency we track leads and I can’t show you our leads in Salesforce because we track it all due to people’s personal information like their records or the company URLs.
But when we were tracking our sales through Salesforce of what’s driving clients for NP Digital , and typically people will click on let’s talk and submit a form or contact.
So we have two options to become a lead. And what we found is, most of these keywords droves, little to no leads. Now, if you go to neilpatel.com, I get my traffic typically from blogging, right? I can see here on the blog. And if you look at my content, I’m going after keywords that are very specific. Customer reviews in video ads.
So if I type in customer reviews video ads. The search volume, isn’t high. If you look here zero monthly searches, right? People aren’t really searching for a lot of these keywords but you know what?
We found that people who are interested in putting customer reviews in video ads or images, and they’re trying to figure this out are interested in conversion rate optimization which is one of the services we offer.
So the content that we’re producing on our blog is much more niche. How to create a free Google website for a business. This for us, this post is target local businesses because our SMB division helps localized businesses. How to create unique gift guides for e-commerce content.
And I spent so many years building up my traffic and it wasn’t until I got the traffic.
Look, the big lesson from this is, don’t optimize for traffic optimize for revenue. If your keywords aren’t generating you revenue, move on to new keywords. And when you’re doing keyword research, don’t make the mistake I did. Don’t just optimize for quote-unquote traffic. What I want you to do is type in keywords.
So don’t optimize just for traffic, optimize for traffic from the right audience. And before you go after keywords do your keyword research, type them into Ubersuggest, figure out what keywords have high volume and traffic while you’re technically they mean the same thing but also high CPC. And of course it’s related to your business.
So don’t just optimize for quote-unquote keywords and traffic optimize for relevancy. And if you do that, you’re going to be better. And if you need help with this check out my ad agency, NP Digital or if you just have questions, leave a comment below.
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As a beginner, there must be a simpler way to start generating SEO traffic without having to learn all this on-page code and build links. Today, I’m going to break down the easiest way to get more SEO traffic.
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Ubersuggest:
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As SEO, eventually you will have to learn on-page SEO and you’ll also have to learn about link building. But when you’re just starting off, the key that you need to remember is content is king. When you have content on your website, you’re going to get more traffic. When you don’t have content on your website, you’re going to get less traffic. Google uses that content to put your website out there.
So when people type in phrases around anything related to your website, your content has a higher probability of showing up. So if you’re a beginner, the easiest way to generate traffic is to start writing content, but not any content, you have to actually write the right kind of content and I’m going to show you how to do that.
First off, I want you to go to neilpatel.com/ubersuggest. And I want you to type in a keyword related to the content you want to write. If you don’t know what keyword report to the content that you want to write, just put it in a keyword related to your industry.
The overview will show me how many people are typing in that keyword within my region, my region being the United States, on a monthly basis. I can see roughly how popular that keyword is. And then I can scroll all the way down to the content ideas. And then I can click view all content ideas. This will show me all the blog post ideas related to the term digital marketing that people are writing on.
And as you can see here, some of them aren’t that great or relevant. Some of them are good. And you just scroll down until you find something that you’re like, all right, I would write on this. So then you click the keywords dropdown and you’ll start seeing keywords, this has given me some keyword ideas on some keywords that I can use.
What I want you to do is go to the keyword ideas report now in the left-hand navigation and you see the term digital marketing that I just typed in. And if that’s one of the phrases, cool. What you’ll want to do is you’ll want to select it and then you want to click add to list.
And you probably don’t have anything here so you’ll want to label your list and then I’ll click a new label. So let’s do digital marketing blog post. All right, I got a label. Add keyword. And this will also give me other terms related to digital marketing. Digital marketing companies probably use a lot.
And then I can just keep going and I’ll keep going down and down and down and then I’ll go to the next page and keep doing this. And as you do this, you want to add those keywords to the list. So I would add it to my digital marketing blog posts list because that’s a blog post I’m writing.
If I go to keyword list and then I click on digital marketing blog posts and I can keep adding more to it, I now have a list of keywords that can potentially be included in the blog post that I ‘ m writing on when it comes to digital marketing or a guide to digital marketing, how to learn it and I can all these terms in there.
Now, granted you won’t automatically rank for all these keywords, but you will rank for a portion of them. And the more you include, the higher probability that you’ll have to rank for at least some of them. And if you’re including keywords that are related to your content and you go top down, what I mean by top down, we’ll go back to the keyword ideas report, when you’re selecting keywords towards the top and then you keep going down, the ones at the top tend to be more popular.
When you also select ones that have a low SEO difficulty score that are in green, those are ones that are easier to rank for. So if you select popular keywords that are easy to rank for, you have a higher probability of ranking for those terms.
And the key here is to create a list for every blog post that you’re trying to create. And don’t keep including the same keywords over and over again. What I mean by that is you don’t want to have 10 posts related to online marketing tools. So you want to keep using new keywords per post.
So you want to do this exercise each and every time you write a blog post. So that way, you’re targeting new keywords that will help you generate traffic. That’s all you have to do to start getting more traffic when you’re creating content, especially if you’re looking for SEO traffic.
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SEO used to be simple, you write an article on a topic and over time you get rankings, you get some traffic. Even if you’re not on page one, it wasn’t that competitive, and you get results. But now with over a billion blogs on the internet, SEO has become super competitive. Just think about that. That’s roughly one blog for every seven people. And the way you get traffic, and the method you use to get those rankings has changed. Today I’m going to break down the painful truth about SEO, and how you can succeed in today’s market.
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So how do you get traffic in today’s world? Well, it really is all about the long tail. And I want to show you the Neil Patel blog, so you can see, for example. How to read your website source code, and why it’s important. The keyword here, I’m going after not just website source code, I’m going after reading your website source code.
So let’s type in, how to read website source code. And as you can see here, if you look at the searches, not a ton of searches it’ll load soon enough and you’ll be able to see. But it’s something better than nothing, 10. And then when you look at a term like source code, website source code, you got 480 searches. And if you go after, website code maybe there’ll be a little bit better. You have 8,000 searches.
And the list goes on and on, and if you keep scrolling on the Neil Patel blog, you’ll see this the eight most important conversion rate metrics you should be tracking. 25 marketing books, you should be reading this. One’s a little bit more generic marketing books. You know how to leverage testimonials in paid campaigns. And I’m just showing you how to use testimonials not just in general, but in your paid advertising campaigns. And Google ad-words certified, right or certification, Instagram story highlights on a brand account.
I’m getting very specific with my content. And let’s take this one as an example of Instagram story highlights. So here I’m on Ubersuggest, you can just go to Neil Patel. I’ll actually go neilpatel.com/ubersuggest. And let’s type in the keyword, Instagram story the highlights, Instagram story highlights. And I’m searching in English United States, 3,600 searches per month.
And what I want you to do is start looking for longer tail keywords. So for example, if I have something on, let’s dive a little bit deeper Photoshop, right As you can see here, this article is on Photoshop classes.
And let’s go back to Ubersuggest, and let’s type in photo shop classes Instead of just optimizing for head terms, IEX Photoshop classes. I want you to look for a long tail terms, Photoshop classes online, Photoshop classes near me, Photoshop classes online for free, Photoshop classes for beginners. And there’s other related, you know terms as well.
But as you can see here, I’m going for long tail terms. So what I want you to do as an Ubersuggest is typing keywords that you may be going after. If I type in Photoshop, because a lot of micro marketers needed deal with design tools and editing images for blog posts or social media. You can see that is Photoshop free Photoshop online, download Photoshop, Photoshop remove background, Photoshop elements.
I would start writing articles on all these detailed terms like, how to resize images in Photoshop, how to remove your background using Photoshop. By doing this you’ll generate more traffic, by optimizing for all the long tail terms. And it may not be something that is appealing and is what you want to do.
But that’s how you succeed in the world of SEO today, in which you need a right a lot of traffic, or content around these long tail terms. If you want tons and tons of traffic. And by doing it I’ll show you what ends up happening to your traffic.
If you look here this is the neilpatel.com, Google analytics. I’m going to end up showing you real time stats, let’s click on real time. Hopefully it loads soon, got a lot of data.
Let’s go to global, and let’s go to real time. You can see here 1,962 people on my website, right then right now. All because I’m writing all this long tail content.
That’s how you win in the game of SEO in today’s world.
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Wouldn’t it be great if you can just make small tweaks to your websites and increase your SEO traffic. Well, there are small tweaks that you can make that have a big impact. Today I’m going to break down 10 title tag tweaks that will boost your SEO traffic.
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There’s something that you need to know about SEO. It’s all about marginal gains. One thing isn’t going to get you that silver bullet or give you that sort of bullet so you can just beat all your competitors. It’s a lot of little things that really add up.
And title tags are one of those little things that really adds up, and I’m going to show you how to tweak them to get the most amount of traffic. And then I’m going to show you 10 tweaks that you can make with your title tag to really boost your SEO traffic.
Google’s using user metrics. It’s not just about how many backlinks you have or how good your site code is. If your copy is more appealing people are going to click read through and then go to your website.
So how do you get more clicks at scale? Because you may not have the Twitter following that I do or some of the other people do, but there still must be ways. And I’m actually going to break down 10 ways you can get more clicks through your title tags and modify them without having big Twitter followers, and telling people, hey, go click on my results.
This formula that I’m going to give you is a longterm solution to get those clicks. So that way you can rank higher without building more links or optimizing your code. So let me break down 10 hacks for you.
The first title change that you can make is start making your title tags questions.
Now I wouldn’t recommend doing 15 word title tags because that’s not enough room to put in keywords. But you can do 30, 40 characters. Once you start going 50, 60 characters we actually see less click through rate even though you can put in more keywords.
We also see a 45% increase in click through rate when they exact query is in the URL.
Power words are like effortless, simple, gorgeous, anything that just describes what you’re trying to get across. And the more power words that you use or adjectives, the better off you’re going to be.
You also can see a 17.3% higher click-through rate for titles that contained emotions versus ones that did not contain emotions. So the more emotion that you can convey the better off you’re going to do.
And here’s one of my favorite ones, a 5.8% higher CTR. If you have a meta-description. This is one of my favorite ones because it’s super simple. A lot of people don’t add meta descriptions to their page. Believe it or not, I know that sounds crazy but it’s true.
And titles with years tend to generate a 4.9% higher click through rate. For example if I have an article that is how to start a blog. If I put how to start a blog in 2025, assuming the years 2025, then it can generate more clicks versus if the year’s not there.
And evoking curiosity can increase your click through rate by roughly 5.9%.
Titles that resemble education have 10.4% more clicks. Although that’s probably not that educational or like how to rank number one on Google. How to install a toilet. Those are all examples of educational, informational articles.
And my last tip for you is look at the people who are running ads and look at their copy. Because those people have to optimize for quality score.
Google wants them to have high clicks because Google makes money on a cost per click. So if their titles suck, they don’t get tons of clicks which doesn’t make Google as much money.
So learn from them because that ad copy can help you generate better titles. And once you make these changes you have to give it roughly 30 days before you really start seeing results. So you have to be patient.
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Ranking number one on Google is tough. Wouldn’t it be great if you could get more traffic than your competition from SEO even if you ranked lower than them? Today I’m going to teach you how to get more traffic than your competition when you rank lower than them.
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So first off, I want you to go to Google and I want you to type in something simple, just type in Ubersuggest Chrome extension. And just install it. So then, whenever you do a Google search you’ll see the Chrome extension. It’ll tell you how many searches a keyword gets, the cost per click. You can click here, view all. You can see trends on that keyword, age range, all that kind of good stuff, and keywords on the side.
One of the key aspects for SEO is keywords. The more keywords you’re targeting, assuming they’re relevant and good keywords, the more traffic in general you can get from SEO.
But here’s the thing, it’s really hard to rank number one, no matter how good you are at SEO for every single keyword out there. It’s unrealistic. I’ll never rank number one for all the keywords I’m trying to go after. And no one else will either. And what you’ll find is people who rank number one don’t always get the most traffic.
So if you look at this Ubersuggest extension, under each organic URL, you’ll see their domain authority. You’ll see their estimated visits that the page gets from SEO. How many social shares from Facebook or Pinterest, some only have Facebook shares or Pinterest or neither, and how many backlinks a URL has. And you can click the dropdown and it’ll pull up things like the backlinks. And you can even click the down arrow on estimated visits and you can see the estimated visits for that page. And it’ll show you the keywords that are driving those visits.
But the point I’m trying to make is even if you don’t rank number one, you can use the extension to export the keywords. And it’ll take you to Ubersuggest app where you can export there. And you can export the results for any term, like the marketing one, right? I can just export it. Go here, click View all. And same thing. I can end up exporting it to CSV and you can get the full list.
But the point I’m trying to make is I want you to do this for any terms that you could be ranking on that you may not be ranking number one.
And what I want you to do is look at the people above you and start looking at the keywords they rank for and just keep clicking Next, Next, Next. And you’ll see all the popular key words, their position, and that’ll give you ideas of keywords that you should include in your article.
So if you look at this, SEO with Google, Google SEO. And then if I look at mine, all right? Let’s see if I rank for anything related to Google SEO. I don’t rank anything for Google SEO and that term gets good traffic. So I should include that in my article which can boost my overall traffic. Even if I don’t rank number one for that term, it’s another term that I could end up ranking for on this page.
And that’s how you get a lot of keyword ideas and generate more traffic than your competition even if you rank lower than them because what you’ll want to do is look at all the keywords that other players rank for that are getting a lot of visits and you can see it by just clicking the down arrow and you’ll want to skip the ones that don’t get much traffic.
So this one’s getting 3000 visits. So I probably won’t look at that. WordStream 33,000. I’m at 50,000. Oh no, that’s WordStream. Again, is that 50,000. I’m at 37.
So even though I rank higher than WordStream and they’re more lower on the page, they’re raking for other terms that I’m not ranking for, like SEO optimizing, SEO optimizations, that I should start including within my content so I can rank higher.
And then what you’ll want to do is just include the ones that are relevant, rewrite your copy, update it. And over time, you’ll start ranking for more terms and getting more traffic.
I hope that helps you get more search traffic than your competition even when you’re ranking lower than them.
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Wouldn’t it be great if there was a dead simple SEO hack that would just help boost your rankings, but didn’t require that much work. You don’t have to be that technical. You don’t have to build links. You don’t have to worry about keywords and yet you can just increase your rankings, well there is. Today I’m going to break down the dumbest SEO hack.
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When I talk about the dumbest SEO hack, I don’t mean it in a negative way. I say it’s dumb because it’s really dead simple. It’s really obvious, very few people do it and it just works. So this is the neilpatel.com blog, as you can tell by the URL up top, neilpatel.com/blog and I’m just going to go into one of my blog posts.
And as you scroll, and if you don’t have a blog you should consider adding one. You know, you see a normal blog post. You see comments at the very bottom as I scroll and then, you know, more people can leave comments if they want, through the comment box and you just see a footer navigation, but there’s something simple I did that just has really helped me boost my rankings.
What’s one thing that I did that just really helped me boost my rankings? What do you think it is? It’s actually this section here where it says guides. Okay, let’s go through them. I have a guide on digital marketing, online marketing, Google ad-words, Facebook advertising, remarketing, SEO, content marketing, growth hacking, social media marketing, affiliate marketing, conversion optimization, marketing automation.
Now let’s Google all of them in order. Digital marketing, so digital marketing. I rank somewhere at the top on page one. All right, what’s the next one? So one for one, online marketing. Online marketing the key word. All right, I’m somewhere at the top as well, there you go. Now let’s go to next one, Google ad words. Probably not at the top for that one because it’s a Google branded term but I’m probably decently ranked.
Search and watch, WordStream I’m on page one, okay. And that one’s not bad, 550,000 searches, $8.46 cost per click. Next one Facebook advertising, Facebook advertising. Again, probably not number one because I’m not Facebook, but where am I at? On page one, cool, all right.
Let’s see, remarketing, that’s a one-word keyword, that one may be a little bit tougher. Google at the top, Google, Google, WordStream there I am, page one, towards the top. Next one, SEO, all right. I already know I’m on page one for this. All right, what’s the next one? Content marketing, content marketing, where am I? There you go, what’s the next one? And you could be like, oh, Neil’s not incognito.
Well, let me type in content marketing in the incognito browser, let’s see where I am. Copy, that’s at the bottom of page one, see, still page one. All right, and now let’s go back to the word blogging. I doubt I’m on page one for blogging. I’m on page one for blogging, growth hacking. Growth hacking, opt-in monster, opt-in monster number four.
What’s the next one? Social media marketing, social media marketing. The next one after that’s affiliate marketing. Social media marketing, buffer, sprout social word stream. Who’s sweet, Neil Patel. Let’s type in affiliate marketing, Neil Patel. That was the next one on the list.
Conversion optimization, then marketing optimization or marking automation, conversion optimization. Let’s see if I’m on page one. There you go, and then marketing, it’s marketing automation I believe yeah.
Now when you’re doing this, don’t just add in the link, add in whatever makes sense. Like with some of these, you know, online marketing, it could’ve put internet marketing or it could’ve put different variations, but my audience calls it online marketing.
So I put what’s relevant. I don’t put the word search engine optimization because everyone calls it SEO. I didn’t put Google ads even though that gets searched a lot.
I put ad words because most the people I know still call it ad words. So I don’t emphasize on the keyword, but by putting a lot of internal link juice, it helps with the ranking. So try that out, it’s really simple.
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Discover SEO for Beginners and How To Rank #1 In Google in 2022 **** Introduction To Marketing Series 🎯 Learn how to create profitable marketing in this free marketing training series ➡️
In today’s video – a search engine optimization tutorial for beginners – I’m going to show you exactly how to rank on the first page of Google with some step by step SEO (search engine optimization) strategies.
These are the exact same SEO strategies I use for my businesses as well as with my clients to consistently get them to the top of the search engine rankings. Search engine optimization google, yahoo, bing, or any other search engine is a great marketing strategy but of course, it all comes down to the strategy you use.
But here’s the deal… these search engine optimization strategies work, so if it’s higher search engine rankings you’re after, stick with me, cause I’ve got a cool plan to share with you.
*Link to the SEO Checklist I use (25% off): (use coupon code “ADAMERHART”)
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Google has over 3000 algorithm changes that they release each and every single year. That’s a lot of algorithm changes. You already know SEO changes so frequently because of the number of algorithm changes that Google releases. Now sure, most of them are small but these large ones can have a massive shift in your rankings. So how do you prepare for it in 2021? What else is going to change in 2021?
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The first thing you need to get used to and this is the first trend is that your rankings are going to Seesaw. But if you do the right things and you continually put the user first and you’re doing all the right SEO stuff, typically, if you fast forward a year from that day, your rankings will be up. Your traffic should be up as well, but you need to get used to them seesawing and be okay with that. That is going to be the new normal.
Trend number two, positioning will be more important than ever and that first spot is going to be the Holy Grail in which that’s what you need to shoot for and aim for. It’s going to be really hard to get there.
So you want to take that top spot because they’re putting in other stuff that decreases traffic. Now it doesn’t mean SEO is dead. There’s still more and more people coming online, more people using Google, more people searching, so you can still do well if you’re in position two or three or even on page one. But number one has a massive, huge difference from being on number two or number three or number four even if it’s still on page one.
Trend number three, user experience is now SEO. So if you want to do really well, you need to optimize for mobile. And I’m not just talking about paid speed or your links or can people read your site on mobile or is it loading fast? I’m talking about the overall experience. If you don’t optimize for experience, you’re going to lose in the long run.
Trend number four, the riches are going to be in the niches more than ever, especially with SEO. And here’s why. You need to focus on building niche sites. It’s not about building a Wikipedia type site. If you want to do that, that’s great but because there’s over a billion blogs and a ton of sites and a ton of competition, they want to rank authority sites more than ever and it typically, from what we’re seeing is people who focus on one niche tend to be better, well versed around that niche, not always the case, but in many cases. And they tend to be more of a quote unquote authority.
Trend number five, content length won’t matter as much. Get to the point with your content. So don’t obsess about word count or keyword density, obsess about the quality of your content and are you getting the user what they’re looking for as quick as possible.
Trend number six, you won’t have to build as many backings. So it’s better off just releasing your content, not building links and letting it happen organically. And then over time, sure do the manual outreach, but let your content sit there for three to four months before you even start that manual outreach.
Trend number seven, branding won’t be enough. You need to be a authority within your niche. So make sure you go and focus on being the end all, be all expert within whatever niche you’re in.
Now here’s a bonus trend for you. We’re seeing that businesses are going to have to start thinking about global SEO from day one. So from day one, you need to start thinking about global SEO as your strategy instead of just SEO within your region. And you’re going to have to look at things like translations and especially updating and repurposing your content in all of these regions as well.
Now, if you have any questions about the future of SEO or what’s happening, leave a comment below. I’ll answer it.
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Check out my SEO Tutorial for beginners 2020. I will go through a simple step-by-step process and strategy that you can follow for success. I currently use this strategy and it is easy to follow and implement for your own website. I will be using my SEO Tutorial 2020 tutorial part 1 to go over my plans for one of my newest websites. You can follow the strategy and hopefully increase your search engine rankings.
Helpful URLs:
Download SEO Spreadsheet (Direct Download):
7 SEO Best Practices Infographic:
On-Page SEO Checklist:
Helpful Videos:
Search Engine Optimization Videos Playlist:
Keyword Research Tutorial 2020:
Keyword Mapping Tutorial 2020:
8 Important SEO Benchmarks To Monitor Monthly:
SEO Techniques: 7 Long-Term SEO Best Practices:
SEO Competitive Analysis:
4 Free SEO Tools:
Google Tag Manager:
Google Analytics:
Google Search Console:
Bing Webmaster Tools:
SEO Best Practices & SEO Tips:
Measure Results: Use tools like Google Analytics, Google Search Console, Bing Webmaster Tools, and more to measure the results of your SEO campaign.
Keyword Research: Use a tool like the Google Keyword Planner or other free keyword research tools to find the best keywords for your business.
Plan & Create Content: Create a content calendar to plan the content you want to create for your business.
Constantly Improve Content: Once you create content, you want to make sure it is always relevant, comprehensive, and informative.
Market Your Content: Use your content to build a social media audience and an email list. Market your content to people who are interested.
Optimize Your Website: Focus on your website architecture, structure, speed, and overall engagement.
Build Natural Backlinks: The best backlinks are built completely naturally with your high-quality content. Connect with other websites to improve your backlink profile.
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This video is the first video of our #SEO course. This is a video that is very basic and introductory to SEO. What is this through? How many types of SEO? Why do SEO? How do I do that? Basic issues like what is the benefit of SEO etc. have been discussed.
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What’s the best way to learn SEO in 2021?
Start by watching this video because I’m going to show a simple 3-step process I used to become a so-called SEO expert.
Don’t worry:
This isn’t going to be one of those boring videos explaining what SEO is.
Instead:
You’re going to learn a proven process for learning SEO fast.
The third step is a little odd so make sure you watch the entire video to find out what it is.
And here’s something cool about this way of learning:
You can apply this exact framework to any skill you want to learn.
Think about it this way:
Learning your first and second language is the hardest (so I’m told).
So learning your first digital marketing languages won’t be easy.
But once you learn 1-2 skills like SEO, everything gets much easier.
Especially when you have the process I’m going to show you at your disposal.
Watch the video now to learn SEO the right way.
Here are some of the resources I mention in the video:
Free on-page SEO checklist:
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How to perform a content audit ▶️
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Gotch SEO Academy ▶️
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This video walks you through our complete SEO checklist that’s helped us get over 300k monthly SEO visitors from Google. Learn how to rank higher in Google and get more traffic.
***************************************
Additional SEO Tutorials and Resources
SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings ►
How to Learn SEO Fast and Effectively ►
How to Measure Keyword Difficulty and Rank on Google ►
Guest Posting at Scale: Get Tons of High Quality Backlinks ►
Top 10 On Page SEO Techniques ►
How to Get Backlinks By “Stealing” From Low-Quality Pages ►
Broken Link Building in Action (Strategies, Outreach Emails and Stats Revealed) ►
Link Building Tutorial Series ►
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The categories of search engine optimization spans from keyword research to on-page SEO, technical SEO, link building and more.
Tackling all these pieces at once isn’t a good idea because they can lead to confusion and overwhelm. In this video, Sam shares an SEO checklist that will help you stay optimized, organized and sane.
Firstly, you learn how to nail your basic setup by creating a sitemap and checking for a robots.txt file. You’ll also find out the essential free SEO tools that you should set up, like Google Analytics and Google Search Console.
Next we delve straight into keyword research by first finding a primary keyword target for your page and assessing search intent.
Sam then shows you a couple of handy ways to look for related queries to your topic and reveals a technique to find relevant keywords and subtopics for your post. We then look into assessing your chances of ranking in Google.
On-page SEO comes next. Based on some findings from Ahrefs’ research, you’ll learn the importance of using short, yet descriptive URLs, and the most important thing to optimize for when drafting a compelling title tag and meta description. Sam also shows a nice little bonus tip to find places to add relevant internal and external resources.
Next up on the SEO checklist is to create your content.
You’ll learn the importance of writing an engaging introduction and get a few tips to learn how to ensure your content is readable for the vast majority of readers. We then look into how you can ensure your content solves the problems readers are searching for.
Subsequently you’ll discover the most important white hat link building strategies and techniques:
– Find prospects who are linking to competing pages
– Expand your list of link prospects using Content Explorer
– Guest posting
– Skyscraper Technique
– Broken link building
Lastly, you’ll learn the basics to ensure your technical SEO is up to par.
You’ll learn how to run an SEO audit with Ahrefs’ Site Audit tool and additional tools to measure and fix page speed issue.
You’ll also learn how to check that your site is mobile-friendly as well as fix external and internal broken links.
Breaking SEO down to smaller bite-sized checkpoints can help you get things done effectively and efficiently. This video gives you the complete SEO checklist you need.
Timestamps:
0:37 Start with a basic setup
2:09 Do the keyword research
6:27 Optimize your pages for search
8:49 Create useful content
11:07 Build relevant links
13:49 Don’t forget technical SEO
Be sure to subscribe for more actionable marketing and SEO tutorials.
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When you’re trying to sell online you have an important problem to solve: how do you get customers to find your store? People who find your online store in a search engine are probably looking for products like yours, so they’re more likely to buy something.
You can use search engine optimization, or SEO, to improve the search engine ranking for your store and help customers find your products. This means taking steps in your Shopify admin to help search engines understand your store and trust your content, and increase the chances that your store populates when potential customers search the web.
For more information on SEO, start here »
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New to SEO? This tutorial shows you the basics of doing search engine optimization for your website to rank high in Google.
Subscribe ►
First, what is SEO and how does it work?
SEO stands for search engine optimization. By definition, it is the process of optimizing your website and webpages to get “free”, “organic” traffic from search engines like Google, Yahoo and Bing.
As a business owner, blogger, or website owner, your job is two-fold:
First, you need to make it easy for search engines to understand what your page is about and create content that matches what we call, the “searcher’s intent.”
Second, you need to show Google and other search engines that your pages are ‘worthy’ of ranking.
In this video, Sam Oh teaches the a 101 into the world of search engine optimization.
There are plenty of clear examples and some basic (yet powerful) SEO tips to optimize a brand new website to rank #1 on Google (step-by-step).
The techniques that are taught in this SEO training include:
1. Keyword research
By doing keyword research, you can see the average number of times someone searches for a specific keyword phrase in Google each month.
Often times, the query that you think will be the most popular is often far from the truth.
Using tools like Ahrefs Keywords Explorer ( you’ll learn how to use the “parent topic” of a term to determine the best keywords to target for your pages.
You’ll also learn what not to do (ie. keyword stuffing).
Keyword research gives you clues on the language you should use to let both Google and potential customers know what our page is about.
There are a few vivid examples in here to illustrate the best practices on how to do keyword research. If you want to sharpen your keyword research skills, I highly recommend watching this series on doing keyword research in 2018 and beyond.
2. On-page SEO
On-page SEO is the process of optimizing web pages with the intention to rank high in Google. If you want to rank #1 on Google, then your on-page SEO will need to be right on.
In this tutorial, you’ll learn 4 simple, yet highly effective tips to ensure you are following Google SEO best practices. Having optimized web pages will set the foundation for your success in search engine optimization.
It will help Google understand what your content is about and help your customers find you.
A few of the basic tips include:
– Title tags
– Meta descriptions
– Heading tags (or H1 tags)
– keyword usage
– content creation
– competitor analysis
Learn more about our top 10 on-page SEO tips that actually work in 2018 and beyond.
3. Off-page SEO
Off-page SEO is often referred to as link building.
Link building is the process of getting other websites to link to your web pages.
Basically, links act as “votes” or other people vouching for your website.
Backlinks work in a similar way that you would refer your friend to buy a product from your favorite store because you’ve tried it, used it, and loved it.
In general, the more quality backlinks you can get from relevant pages, the higher you’ll rank in Google.
Sam will show you how to find backlink opportunities and the key technique that SEOs use to build links, which is through email outreach.
I highly recommend watching our video series on competitor backlink analysis and link building here:
We also have another playlist on more “advanced” link building.
There’s a lot to learn with SEO marketing and we’re constantly adding new tutorials to help you learn and execute SEO in effective ways.
Contents:
0:00 Intro
1:18 What is SEO?
2:43 Find keywords that are relevant to your niche
5:56 Optimize title tags and meta-descriptions
11:00 Do Off-page SEO
12:12 Use outreach and guest-posting to build links
15:44 Start a blog and create useful content
18:30 Pick topics that provide value to your business
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SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2020
Are you new to SEO and want to rank #1 on google this upcoming year? Here are 3 SEO strategies that will boost your rankings!
#1: Focus on content
Google has this update called Hummingbird, and with Hummingbird, websites who just have content on everything won’t do as well as sites which focus on one single niche and are super thorough.
You want to be VERY thorough with your SEO content. Poke holes in your content and fill them all up, so then that way people are like, “This is the end all site “that you should end up reading “if you’re interested in dating online.”
#2: Optimize your title tag and your meta description
Have you ever done a Google search, and noticed that every time you do it, there is this link at the top, and then there’s this one sentence with a link at the top is called the title tag.
And the description below is called the meta description.
Now think of it this way, if you search for the phrase online dating, and you don’t see the word online dating in neither the title or the description, are you going to click on the result?
Well if you are, there’s something wrong, because why would you click on a result that isn’t related to what you’re looking for?
In addition to that, have you ever searched for a term like online dating? And have you ever noticed that the word isn’t in the title or description?
That’s because Google tracks who’s clicking on what listing, and they’ve learned that when a keyword is in the listing, that same keyword that you’re searching for, they know you’re way more likely to click through.
So in your title tag and your meta description, make sure you include the keyword. But you can’t just add the keyword, “online dating,” right?
The easiest way and what I would do and I wish it was this simple; I will just put “online dating, online dating, online dating, online dating.”
If I could put it 20 times so people would know that the article is on online dating, I wish I would get more clicks.
But it’s not that simple.
Yes you have to include the keyword in your title and your description, but it has to be appealing. If it doesn’t flow in a sentence, it’s not easy to read, and it’s not appealing or evoking curiosity, no one is gonna click through.
#3: Use Google Search Console
Did you know that Google gives you a tool that teaches you how to rank number one on Google?
Yes I know that sounds ridiculous but it is true, and it’s called Google Search Console.
If you’re not already a user of it, sign up.
It doesn’t cost a dollar. You’re missing out if you’re not using it.
I can’t emphasize that enough. So now that you’re using Google Search Console…give it a few days because it takes some time to populate data. You’ll see a screen that shows Search Analytics and this shows you all the pages on your website that are getting you traffic. But the cool thing about Google Search Console is they also show you which articles are getting impressions.
Take all the keywords you’re getting impressions for and start adding them to your copy.
Now we have an article on Instagram, and it teaches you how to get over 300 targeted Instagram followers per day.
The article is around 10,000 words. When I first wrote that article, it wasn’t 10,000 words, it was roughly 2,500.
I went to Google Search Console, I saw all the people that are searching for terms related to the article, I added them within that article. I made it more thorough and you know what?
My SEO traffic more than tripled to that article. Yes it is that simple. And when I made that change, it didn’t happen right away, but I noticed the results within 50 days. That’s not a long time.
Now that you’ve learned these three tips, I challenge you in which I want you to take these tactics and implement them, and then after you implement them, in the next 45 days I want you to leave a comment with your results. Because if you’re not doing well, that means I’m not happy.
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