What is SEO? | Search Engine Optimization Explained



This video will help you understand SEO – Search Engine Optimization and how you can optimize your website to be discovered in search engines like Google. Go through the whole video to understand how SEO can help you get more organic traffic through different techniques of Off-page SEO and On-page SEO.

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SEO in 5 min – DO THIS!



This is SEO in 5 min!! Learn how to rank your website on Google in just 5 minutes!

👉 Site Health Audit Tools:
SEMrush (Affiliate) –

👉 Backlink Resources:
Your First 100 Backlinks:
Buy Backlinks:
Backlinks 101 Article:

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🎥 SEO Tools You MUST HAVE 🎥

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CHAPTERS:
0:00 SEO in 5 min
0:15 Website Health Audit
0:48 Keyword Research
1:51 Indexing Your Site On Google
2:29 Backlinks
3:24 Content
4:07 Local SEO Tips for Ranking on Google Maps

⚠️⚠️⚠️ #seoin5min
#seo2021 #SEOin5minDOTHIS
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Here's How You Assess and Improve a Website's SEO – Neil Patel's Website SEO Breakdown Session



Typically when we’re evaluating these metrics we score them from zero to 10. 10 is better. You could have a five in some categories or two or a one or a nine or even a 10. And the goal is to try to get to 10 in each and every single category. But as you’re doing SEO with your own website what you may realize is it’s hard to get to 10 everywhere. And it’s hard to fix everything at once. So, I’m also going to give you guys feedback on stuff, no matter if your website was selected or not that’ll just help you guys succeed.

RESOURCES & LINKS:
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Ubersuggest:
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So first I want to break down the concepts behind the website breakdown. So you can also break down your website as well. We put them into five main buckets; Content, search intent, that’s things like your content length, internal linking.

Your off page, like, are you using, you know, natural links? Do you have toxic links? Do you have a lot of backlinks or very little? On page; are you using things like schema markup, good code like h1 headings and all that stuff, all tags. Technical stuff, like site speed, SSL, robots, crawlability.

And then you have mobile, is your just site mobile friendly? Does it load fast? Are you using advanced mobile pages? Stuff like that.

Start with the stuff that has the lowest scores that’s not doing as well. And then eventually try to get that up higher and higher. So let’s first start off with the Content Breakdown. 93% of online experiences, start with a search.

If you don’t understand what people are searching for, you may end up getting search traffic but will that search traffic even convert to revenue? Probably not.

And you also want to make your customers enter your product funnel as quick as possible so that there is no issues because the last thing you wanted it to take weeks if not months for them to buy. It’s just no one has the time for that.

So going after keywords that are small is fine but you want to go after big and small keywords, not just small they are going after bigger keywords as well.

We find that the bigger images rank better and get more traffic. You also want to compress the file size and you also want to have a unique name.

Keywords must appear on the title. 80% of the people read the title and they say only 2 out of 10 or 20% will click through and read the rest of the article. We prefer the keyword to be the first word in the title.

We want the keyword appear in the first paragraph. That’s helped us a lot. We want keywords are related keywords. That must appear within at least 40% of the headers.

Internal subtitles should be formatted in h2, and we don’t use h1’s for that. We use h3 if needed if they’re subheading underneath the h2.

The main keyword that we are going after. We try to have it in the text at least a handful of times, hence the word five or handful.

Keyword must be in the meta-description and you want to use that, not just to have keywords but also to get clicks when people are searching and you want to keep your URL short and to the point.

Short URLs rank better, ideally a few words only in the URL.

All headers should be bolded. And for every thousand words, just a general rule of thumb is we try to do internal linking five to 15 times.

And you want to ensure the links opening new windows. Sometimes I make a mistake on that but that’s what people prefer.

Your text should have at least five internal links if possible two in the conclusion, if you’re struggling to fit them in.

If you’re going to do one thing in the summit just take any one of the tactics you learned, whether it’s from me or the other speakers and just implement one thing in your business, you won’t go wrong.

And if you just do that once a month for a year you’ll be shocked on the results that you’ll achieve in a good way.

► If you need help growing your business check out my ad agency Neil Patel Digital @

►Subscribe: to learn more secret SEO tips.
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#SEO #ContentMarketing #DigitalMarketing

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Is SEO Really Working For You?



You spent all this time doing SEO, but how do you know if it’s really working out? Today I’m going to break down if SEO is working for you.

RESOURCES & LINKS:
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Ubersuggest:
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Now, it’s obvious you’re already starting to rank high on page one, you’re getting more traffic and you’re getting more sales, but there’s this weird honeymoon period when you’re doing SEO, the first two, three months, sometimes even six months, you’re not getting the results you want, and you’re putting all this time, effort and money into SEO, and the question is, “Should you continually be spending that money? Is it really worth it?” And there’s a specific way you can see if SEO is working for you.

So first off, I want you to head to Ubersuggest neilpatel.com/ubersuggest, you can type in your domain name, like I’m typing in neilpatel here, and you’ll see Ubersuggest load.

Now, if you have a brand new site, you may not see a graph like this. If you do see a graph, your ideal goal is for it to be going up and to the right. That’s the first leading indicator that SEO is working for you. If it’s flat, doesn’t mean all hope is lost. If it’s going down, again doesn’t mean all hope is lost. There’s ways to reverse that, but more so you want to figure out if SEO is working for you and the he easiest way is to first see if the graph is going up and to the right.

The second thing that you can end up doing to see if SEO is working for you is I want you to click on the dashboard link on the left side of Ubersuggest. If it requests you to log in, make sure you go and log in, and I want you to click on new project or create a project. You put it in a URL. So I’m going to end up putting in one of my company websites, Np Digital, and then click next, type in the cities that you’re going after. For me, I’m going after United States, and click next.

The next thing you’re going to want to do is put in your keywords. So, as you can see here, it’ll give you a list of recommended keywords. If you’re a brand new website, you may not have that. So, I’m going to type in keywords like SEO, that I may be targeting. I’m going to type in keywords like marketing, SEO company, and then the next thing I’m going to do on the next page is going to say track my competitors. Some of these may be your competitors, some of them may not. It’s pulling based on common keywords.

Now this project is brand new, so let me go over to the Neil Patel project. All you have to do is on your dashboard, click see more, under tracked keywords, and you can see your rankings over time. You may see a gray box like this, if you’re doing just, if you just started, because you won’t have too many results when it comes to rank tracking.

If you have been doing it for awhile you can change your date range, like I do last month, and you can see Marketplace Facebook, and the keyword I may be tracking is LinkedIn, and you can see if it’s going up or down over time. That’ll give you a good idea if SEO is working for you. And you can continually add keywords, like I can add the keyword, SEO company.

I can add another keyword like SEO, and then I just click start tracking my rankings, and it’ll take a bit, because Ubersuggest says has to crawl, but as Ubersuggest crawls, you’ll end up being able to quickly see, all right, what am I rankings? And as you can see is pretty quickly here, right? SEO, that’s my rankings for it. SEO company.

Even though your traffic’s not going up, if your rankings are going up, that’s a good leading indicator that SEO is working for you. So that’s how I judge if SEO is working. Once you’re getting the traffic, then I look at conversion rates, but for now I recommend creating a project in Ubersuggest, tracking the main keywords that you’re going after, so that way you can see leading indicators of SEO is working for you.

Keep in mind, if you’re not raking in the top hundred, you’ll just see a little dash, a little line like that.

If you’re ranking in the top hundred, you’ll see a number, and the more greens you see over time, the better off, and I recommend you daily rank tracking because, as I mentioned, Google does on average over eight algorithm changes per day, even though most of them are small. It’ll give you a better understanding of what is happening.

► If you need help growing your business check out my ad agency Neil Patel Digital @

►Subscribe: to learn more secret SEO tips.
►Find me on Facebook:
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#SEO #ContentMarketing #DigitalMarketing

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How Long Does SEO Take to Work For a New Website?



How Long Does SEO Take to Work For a New Website? This is by far one of the most asked questions I get. Even when you do on-page SEO and build backlinks, it can take some time for it to start getting traffic from Google.

RESOURCES & LINKS:
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The Best FREE Traffic Sources for New Websites :

Ranking #1 With a New Website on Google in 2020 | Is it Even Possible? :

The Fastest Ways to Bring Traffic to a New Website :
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► If you need help growing your business check out my ad agency Neil Patel Digital @

►Subscribe: to learn more secret SEO tips.
►Find me on Facebook:
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#SEO #NeilPatel #DigitalMarketing

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What is SEO and How Does it Work?



What is SEO and how does it work? This video explains how search engine optimization works and how you can optimize your website to be discovered in search engines like Google.

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Additional SEO Tutorials and Resources

SEO for Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings

Google’s Search Quality Guidelines ►

Ahrefs’ YouTube videos

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What is SEO?

SEO, or search engine optimization, is the process of optimizing content to be discovered through a search engine’s organic search results.

Understanding the intricacies of how search engines like Google work is crucial, as you get a clearer picture of how you can optimize your web pages to rank higher and get more organic traffic.

First, we look into the definition of SEO and how SEO on different search engines are all about driving traffic but to different destinations like videos, product pages or web pages.

Then we find out the 3 reasons why marketers all over the world are incorporating SEO into their marketing strategy.

After we’re clear about the what and the why of SEO, we dig deep into the mechanics of how Google works to rank pages.

Sam first explains the process by which Google crawls the web to build up its massive index of information before going into the search algorithms that they use to find the most relevant results in the shortest time possible.

By taking a look at Google’s own claims on how their search algorithm works, we examine the various considerations that they look at when interpreting queries and ranking pages.

Sam breaks down one of the most important things to master as an SEO – the reason behind a searcher’s query or search intent. Through a couple of examples in the search engine results pages (SERPs), he then emphasizes the crucial things to look out for to match the searcher’s intent.

Other key points covered in this tutorial:
– How Google identifies relevancy though content
– The 3 broad categories that Google uses to identify quality pages (EAT)
– How Google considers usability of web pages

Finally, we look at how Google uses personalized data and how such personalization affects your Google searches.

This video gives a strong foundation of how search engines like Google work and breaks down the basics of SEO.

Having such an understanding is crucial for anyone considering SEO, new to SEO or learning about SEO as it gives you a better idea on how you can optimize your web pages to rank higher and get more organic traffic.

Timestamps:

1:06 Why to incorporate SEO into your marketing strategy?
1:47 How does Google work?
4:05 Understand the meaning of a search query
6:43 Understand how Google identifies relevance through content
8:18 Learn how Google identifies the quality of content
9:31 How does Google consider the usability of webpages?
10:46 How does Google work with personalized data?

#whatisseo #seo #searchengineoptimization

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