7 Tips to Work 10x Faster in SEO: More Traffic Spending Less Time



Your competition isn’t just doing SEO, they have a team helping them out. So how do you compete with them when you don’t have a team? Well, don’t worry, I’m going to help you out here. Today I’m going to break down seven tips to work 10x faster in SEO, drive more traffic and spend less time doing so.

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Ubersuggest:
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On a side note, funny enough as I’m recording this video, someone tells me I do a lot of hand gestures, I didn’t know that until now. So if you think I do a lot of hand gestures, leave a comment below telling me if you think I do a lot of hand gestures, and hopefully I’ll try to tone it down a little bit. So, let’s first get started, and let’s start off with technical SEO.

Tip one, only do a few hours per month, or a few hours per week if your website’s big.

Tip two, focus on site speed, this is something that can make or break your SEO performance. Think about it, there’s 5G, people like me are a little bit too frugal, so I won’t pay for 5G. My phone is still on 4G, or LTE, or whatever it’s called, but there’s a lot of people even if you’re on 5G, you’re in an area that doesn’t get 5G reception.

So tip three, and this is the first one for content creation. I want you to create content around areas that you’re already getting some results in. If Google likes your site for certain topics and your business is related to those topics, do more of that versus going after other topics that are also related to your business that Google’s not giving you any traction on, right? One gets you results quicker, the other one not so much. And once you get the results by doing the first group, you can then eventually go up to the second group.

Now, let’s go after internal linking, and let’s go to the first tip of that which is tip four. The same thing with prioritizing my content applies here, you need to work on reinforcing keywords around topics that you’re already getting some traction on. You’ll look at your existing pages and look for parts of your content that you can go ahead and add internal links to, to other relevant pieces of content for.

If you go and put it in your URL to Ubersuggest, go and check out the Top Pages report. If you haven’t checked out the Top Pages report, make sure you go and do it now, it’s my favorite feature in Ubersuggest. It’ll tell you your top pages, so you’ll know which ones to interlink more to, and you would take the most popular pages and link them to the ones that aren’t as popular when it’s relevant to help juice them up.

The next category I want to discuss is competitive research, and this brings me to tip five. Try and find keywords that smaller websites are ranking for, especially when you don’t have a huge website with a high domain authority and lots of backlinks. Keywords that smaller websites rank for are typically easier for you to rank for as well. Use the Traffic Analyzer on Ubersuggest to see what those keywords are for your competitor so you know to go after them.

Now, I want you to also think about link building, which is the next section, and that brings me to tip six. Much like with competitive research, the best opportunities will be probably found by reverse engineering the competitors that aren’t too big.

Look, your big competitors, what they’re doing, doesn’t always work for you. What works for Wikipedia, isn’t going to work for me. If I want to start writing on elephants, no one’s really going to read into it. But, if you start focusing down on what’s working on the smaller websites, chances are it’ll work for you too.

And tip seven, look for backlink opportunities using the Backlink Opportunity report in Ubersuggest. See, if someone’s willing to link to not just one, not just two, but three plus of your competitors, the chances are they’re willing to link to you too.

So then, the Backlink Opportunity report shows you everyone who links to your competitors, that doesn’t link to you, you start reaching out to those sites and they’re more likely to link back out to you. Sure, you still got to email them, not everyone’s going to respond, but you’ll have a much higher success rate.

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This Works Better Than SEO (And Gives You 10x The Amount of Traffic) | My BEST Traffic Source



SEO takes forever to get results, there must be a better way to get traffic that doesn’t involve ads. Today, I’m going to break down how this works way better than SEO.

RESOURCES & LINKS:
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Codecanyon:
Upwork:
Toptal:
Ubersuggest:
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Look, You’re probably like, “Neil, you blog about SEO, you have an SEO tool called Ubersuggest, what could be better than SEO?” Well, there’s a ton of things better than SEO, and you can probably name tons of them, Even though I’m addicted to it, and generally, I’m just addicted to digital marketing.

But even though I blog about SEO, and I believe in it because it produces such amazing results and you can create literally a hundred million plus, even billion dollar companies just through SEO. You’re probably wondering, “Neil, what is it that you… Works way better than SEO?”

I want you to check out something on my website, and I mentioned it in this video, it’s called Ubersuggest. Neilpatel.com/ubersuggest. And it’s a tool, you can put in your domain name, and it gets keywords, shows you, you know, what keywords your domain ranks for, your competitors rank for. Even tells you what keywords your competitors rank for that you don’t. It’ll even tell you how many people link to you, or even tell you how much traffic you’re getting or estimate that. It’ll even tell you new keyword opportunities, and you can do keyword research or content research. It even tells you what errors you have on your website.

So how is this better than SEO? Do you want to know what drives more traffic than anything else? Take a guess. Ubersuggest. Did you know, over 400,000 people a month find my website by just either typing in the keyword Ubersuggest, or going directly to my domain.

On the flip side, less than 100,000 people a month find my domain by typing in, Neil Patel. So what does this tell you? Tools are more powerful, tools work better than content, tools build more links than manually reaching out.

When I created a free tool, Ubersuggest, and I just kept releasing more and more features for free. Sure, there’s paid features as well, but the majority of the app is for free. Did you know I generated over 10,000 backlinks, and I didn’t really have to do anything, just kept improving the product. See, with my content, I had to keep trying to come up with new content that’s fresh, that no one’s ever talked about. With my old content, I had to keep updating and spending money on it. With the tool, it keeps generating goodwill traffic conversions without me putting in as much effort.

Now granted, upfront cost may be more, and in a bit, I’m going to teach you how to do it with actually less upfront cost than content, but it’s well worth it. And when I look at my ad agency, NP Digital… If you haven’t checked out, we help companies of all sizes grow their traffic.

If you look at NP Digital, over 40% of our customers are coming from Ubersuggest. That’s the power of the tool, that’s what you can’t take for granted. So what I want you to do, is go and create a tool for free and put it on your website. You can go find developers on Upwork, Toptal. And if you can’t find people at any of these places, what I want you to do is go to Codecanyon. Codecanyon is a site where there’s tools on everything.

You’re in the auto industry, there’s a tool for that. You’re in the mortgage industry, there’s a tool for that. You’re in the hair salon industry, there’s a tool for that. They literally have tools on everything.

So what I want you to do, is go to the site, check out one of the tools. I’m not affiliated with them. And you can get some of these tools for $5, $10, $20, 50 bucks. Usually, it’s rare to find a tool on Codecanyon for over 50 bucks. And pop it on your website, white label it, and then boom.

Over time, you’ll find that the tool generates more traffic, more backlinks, and it helps you generate more SEO traffic without really doing SEO.

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Auditing Your Website’s SEO For Rankings (BEYOND Just Technical Fixes)



There is more to SEO than just on page factors. Today, I’m going to break down how to audit your website’s SEO for rankings beyond just technical fixes.

RESOURCES & LINKS:
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Canva:
Hello Bar:
Ubersuggest:
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Most SEO audits are focused on technical fixes. While these are important, they’re just not strategically aimed at improving rankings for specific keywords. You want to use a traffic analyst or an Ubersuggest, and more specifically, the keywords by traffic report. This will end up showing you the keywords that are sitting on pages two and three.

If the keywords you’re ranking on those pages are directly related to the main topic of the page, then what I want you to do is add additional H2 subheading including that keyword within that page, and I want you to write a few paragraphs talking about the main keywords around that topic that rank on page one for this keyword that they’re writing about. And include rich content like images, stats, and video, and then check your rankings for the secondary keywords in a month and keep iterating gradually until you find a sweet spot.

If those keywords are directly related to the main topic of your page, then I want you to create a new content piece, look into the top rank pages for that keyword, and then figure out the topics that you should be writing about, the length of those content pieces, which other forms of rich content you should add, such as images, infographics, videos, and stats.

So once you optimize your headline with the keywords, what we like doing when we’re writing the content, we like actually taking that same concept of creating powerful headlines and doing that with our subheadings, because if you can keep people engaged within your content through your subheadings, using storytelling as well to keep people engaged, and then putting customized images within your article using tools like Canva, which you can do for free, what you’ll find is you’ll get more and more people engaging with your page and linking to them, and especially, if some of the images that you include have stats and data and your company logo on there, people will start embedding them onto their website and linking back to you.

We found that that helps so much when you’re creating content around new articles that your competitors rank for that you’re not really going after yet.

Another thing that takes a lot of time, but it’s super effective, is actually just go and see, “All right, what are all the other articles around the web related to this article?” Let me go to search.twitter.com or put .com/search, and put in that URL and see who tweeted out. Go build relationships with those people, so then as you’re building relationship with those people, you want to hit them up. “Hey John, I noticed that you shared this article by Eric, and I actually have a similar article that just came out that covers A, B, and C that his didn’t. Check it out, and if you like it, feel free to share it with your audience, cheers, Neil. P.S. If I can share any of your content, let me know, I’d love to share it.” And what you’ll find is even if you don’t have a lot of followers, people are flattered, they want to build relationships, because keep in mind, these are social networks, they’re not islands where can people stand off by themselves.

As long as you’re willing to reciprocate, you’ll get so many people sharing your content, that sole shares will bring in more traffic, some of those people may link to you, subscribe to your email newsletter list, and then you can keep blasting them up.

And the thing that people don’t talk about with SEO, which is one of the most important factors, everyone talks about content creation. If you’re going to leverage a strategy and do better than your competition, you need to create lead magnets, so you can use tools like Hello Bar, create an offer like a free e-book, or lead quizzes and critic quiz, collect emails, and then you email people every time you have a blog post. If you don’t do this, you won’t get as much traction.

Now, if you produce more than a few posts a week, you don’t want to email them every single day, because that’s just going to be overwhelming, but just pick your best ones and email them, because this will create more traction and most social shares as well. So if you follow this, you’re going to rank better and start beating your competition.

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STOP Trying to Compete Against These Websites in SEO (And Finally Start Getting Traffic)



Slow and steady wins a race with SEO. But some industries are just too hard to compete in, unless you have millions and millions of dollars. Today I want you to stop trying to compete against these specific websites in SEO, so that way you can start getting traffic.

RESOURCES & LINKS:
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Ubersuggest:
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Now, before I tell you the websites you shouldn’t be competing with and what you should be doing, take a guess, leave a comment below with the type of websites that you shouldn’t be competing with. I’ll wait a few seconds, seriously. Leave a comment below. I’m curious what websites you think.

So look, there are three types of competitors that you shouldn’t be trying to compete with. The first is huge indirect competitors, Amazon, Microsoft, Ebay, Wikipedia, you know, Investopedia. These are sites that may be ranking for some keywords, but they’re not really competitors.

The second is competitors ranking for head terms. There’s a lot of competitors out there who just rank for any head terms because they’re super popular, and they have a lot of backlinks. And they’ve just been around for 12 years. But if they’re not competitors, and they don’t offer the products and services that you offer, you don’t have to really worry about them. And I recommend that you hit them up and try to strike up affiliate deals.

The third one is competitors with too high Of a domain authority. If a competitor has too high of a domain authority, a lot of times it’s going to be hard to beat them in the short run. And that’s okay even if they’re in your space, you know, just don’t try to beat them in the short run. In the long run, of course, they should be a competitor and you should try to beat them. But in the short run, go after terms and keywords, insights that you can actually beat.

And this brings me to what you should be doing right, in the short run. So first off, I want you to go to Ubersuggest and I want you to end up putting in your competitors in Ubersuggest. This will show you all their top pages, what they’re getting traffic for, what keywords are driving traffic to those URLs and the people who are linking to those URLs.

If you have a list of all the keywords that drive traffic to your competitors and Ubersuggest you can use those keywords and put them into the keyword ideas report and it’ll show you longer tail variations of those keywords.

You can also put in your URL into the keyword ideas report. When you click on, hey, what are the keywords that are great on page one four? And we put it in your URL, what you’ll end up finding is Ubersuggest will adjust the keyword ideas report and show you the keywords that you have to have a chance to rank for based on your authority.

Another thing that I want you to do is look at the backlink opportunities report within ubersuggest and the backlink opportunities report you put in your URL, as well as the, a few of your competitors. And it’ll show you who links to all your competitors, but not to you.

They already linked to three of them. Why wouldn’t they link to you as well? So then when you create similar content to them and you outreach them, there’s a really high probability that they’ll link to you.

Another report that I want you to check out on Ubersuggest is the keywords opportunity report. So when you look at this keyword opportunity report, it’ll show you all the competitors that rank for similar keywords, and for keywords that you don’t rank for. So you look at all this similar keywords, like, “Alright, my competitors rank for these keywords.

Now, when you do all of these changes, what you’ll find is, in the short run, you’ll start getting more and more traffic. And as you get more and more traffic, I want you to log into Google Search Console and look at the pages that get a lot of impressions, but not as many clicks.

Click through all those pages in Google Search Console, it’ll then show you all the keywords that get a lot of impressions, but not as many clicks. And then what I want you to do is go through those keywords, see which ones are relevant and make sure that you’re talking about those keywords within your article. If it’s not relevant, don’t worry about it. But if it is, make sure it’s within the content, within your title tag, within your meta-description, and that allows you to get more traffic.

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How to Spy on Your Competitors' SEO & Steal Their Traffic



How to Spy on Your Competitors’ SEO & Steal Their Traffic

#howtospyonyourcompetitorsseo #seohacking #localseo

In this video, William shows you his step-by-step process of spying on your competitors’ SEO & stealing their traffic.

If you’re not doing competitive analysis to figure out what’s working for your competitors, then it is possible that none of their strategies are successful. This could be a missed opportunity because on today’s SEO training I am going to teach how “spy” and find ways around their current techniques so we can get more traffic from our website!

0:00 How do I spy on competitors’ SEO?
1:25 How do you steal competitors’ web traffic?
1:54 How do I legally spy on my competition?
3:15 How can I check my competitor traffic for free?
4:15 How can I spy on website traffic?
5:15 How do I spy on Google competitors?
6:12 Is it illegal to spy on your competitors?
6:45 What is the analysis you do for the competition?

Presently I will impart to you how you can get the entirety of this data and the best part is that for nothing. So stage one, go to an instrument called Ubersuggest.

Pick the manner in which you need there. I presently need you to type in a URL of your rivals. It very well may be any of them.

Stage two, you will see a report that just stacked up. This will give you their general traffic per area. You’ll see that Ubersuggest separates it per area and this is significant. You’ll see that your deals will essentially come from a couple districts.
Regardless of whether you’re a worldwide business, you’ll be more grounded in specific districts over others. This is the reason Ubersuggest, it’s separated per area. Presently I need you to look down and see the top pages. Navigate that.

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Why Some SEO Gurus Have Been LYING To Your Face This Whole Time



SEO gurus are teaching you tactics that work, but in general, they’re still giving you bad advice. Today, I’m going to break down why some SEO gurus have been lying to you to your face this whole time.

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Ubersuggest:
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In most cases, SEO gurus give you tactical advice instead of strategical, long-term execution on what works best. In isolation, yes, each tactic can help you, but it only takes you so far.

If you look at the biggest companies who dominate SEO, they don’t dominate it because they purely focus on SEO. Instead, they dominate because they’ve built a good product or service.

Google wants to show you what’s best for users, right? It’s not about what’s the most backlinked sites.

But if you want to build a big business, do well, there’s a few things you need to know. One, you need to focus on your product or service. Is your product or service amazing? So amazing that people want to keep using it over and over again?

Number two, you need to build a brand. And Google’s looking at brand queries because the bigger the brand for terms, you know, or categories, they know that that company is less likely to create fake news so they’re more likely to rank them higher because people have an affinity towards that brand.

So focus on creating amazing product, amazing service and build a good brand. And the way you focus on building a good brand is by going omnichannel, leveraging SEO, content marketing, good product, good service, paid ads, radio ads, television ads, heck, my ad agency, NP Digital, we run television ads. Not because television is amazing, it’s a great medium for me to reach more people and it allows people to know more about my brand.

The third thing that I want you to do, if you want to do well in the long run is you need to keep experimenting. Just because a marketer, or a guru, including me, tells you something doesn’t mean that advice is going to hold true forever.

So, you need to constantly run experiments. And even if you find something that wins, it may not win tomorrow so you got to rerun tests over time.

So, if you follow those three things, you’re going to do better in the long run. Think about it, you need a holistic approach. And if you need a holistic approach with your marketing, check out my ad agency, NP Digital.

If you have any questions on your marketing strategy, leave a comment below, let me know your marketing strategy. What are you trying to do with SEO, or content, or paid? What’s working, what’s not? And I gladly will give you feedback for free and tell you how to adjust things to get better results.

Now, keep in mind, once you adjust things, right away, you’re not going to see results that you may be looking for. Sometimes, it takes a week, a month, three months. If it’s a CRO tweak, sure, you’ll see results right away. But, for most marketing changes, it can take months before you see results so just make sure you’re patient as well.

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My 4 Favorite SEO Tools (And The Ones That Are a Time Waste)



There are one to many SEO tools. It can be overwhelming. So today I’m going to break down my favorite four. Today I’m going to break down my four favorite SEO tools and the ones that are a time-waste.

RESOURCES & LINKS:
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Ubersuggest:
Click Flow:
Google:
Google trends:

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Number one, of course, Ubersuggest is one of my own tools. What I really love the most in Ubersuggest there’s a few features and I’m going to break them down, is whenever you’re doing keyword research in the keyword ideas report, you can click on this button, page one, ranking potential, and you put in your URL and it’ll tell you all the keywords that you can rank page one on, based on your domain authority, your on page SEO, how long your site’s been around.

So it’ll tell you what you actually have a shot to rank for right now. Right? And that’s great because SEO is a long game, but who doesn’t want to see more short-term results. The other feature that I really love in Ubersuggest is the competitor analysis. I can put in my domain name and my competitor’s domain name.

And it’ll show me all the keywords that they rank for the I don’t rank for. And it’ll also show me all the keywords that you know, I’m ranking for, that they’re also ranking for. And then you want to check out what are the keywords that they’re ranking for that you’re not even targeting because that’s a keyword gap. That’s your opportunities.

Another feature that I love in Ubersuggest is the back links opportunity report. And if someone’s linking to three of my competitors, you know that if they linked to three of my competitors, they don’t mind linking to other websites in my space. So if I take the time and hit them up, there’s a great chance that they’ll link back to me.

The next tool I like is Click Flow. It’s used to test your title tags and your meta description. This is great because a lot of times you can boost your rankings, not by building more links, but just getting more clicks. If everyone does a Google search for a keyword like dog shoes and they click on the second result, instead of the first result, it tells Google that no one wants a first result. They prefer the second result and they’ll switch the rankings.

The next tool I like, Google search console. It’s free. You can discover keywords that you need to double down on. Here’s what I mean by that. Go to Google search console, see the pages that are getting traffic.

Look for the keywords that you’re ranking for the bottom of page one, on page two, page three. And see if you’re using those keywords within your content. If not, if those keywords are relevant, integrate them, it’ll boost your rankings for those terms, helps you double down and you should see results within 30 days.

Of course, one of my last favorite tools is Google trends. It allows you to explore new opportunities and find a lot of great keywords and categories to go after, especially what’s trending. And what’s going on an upward trend versus a downward trend because you want to go after more keywords and terms that are on an upward trend.

As for a time-waste, you know, when you look at very technical SEO auditing tools, there’s a lot of them out there. It’s only worth it if you have huge websites with thousands of images, complex internal linking structures, unless you have a critical technical SEO problem.

Most of the time, you won’t need to be running lots of crazy in depth audits. You can do a lot for free within just the Ubersuggest, auto report. Now think about the ROI of your efforts. What’s working best in your SEO. Don’t spend time and money on all the tools and activities that aren’t really yielding those results. But for most of your day-to-day stuff, you’re not going to be using those features. You’re just going to be paying for stuff that you don’t use.

So instead, I want you to focus on what’s driving your ROI. Go look in your Google analytics, go look at what’s driving the conversions, your goals, what content, what channels. Focus more on that than wasting your time looking at 20 tools.

It’s not just about the cost. Cost isn’t the issue of the tools. The real issue with using too many tools is it’s a big time suck. If you spent your time on what’s generating your ROI, you’ll make more money.

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How to Write Content That Ranks in 2022’s Crazy SEO Landscape



Do you want to learn how to write content that ranks well in Google, even after Google’s next algorithm update? Today I’m going to break down how to write content that ranks in 2022’s crazy SEO landscape. So look, it comes down to seven simple steps when it comes to writing content that works well in the future Google.

RESOURCES & LINKS:
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Ubersuggest:

How to Write Blog Posts That Are Better Than Any Other Content Piece On The Web (And Rank Page #1):

The Content Marketing TRAP: Why Writing Content Can Drive ZERO Traffic:
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One, focus on helping your readers overcome a specific problem. See, when people write content and they’re just like, “Oh, let me do the keyword research.” And we have tools like Ubersuggest that help you do the keyword research, but it’s not just about writing content that gets traffic. It’s about helping people solve their problems.

Number two, spend 40% of your time on your headline. 8 out of 10 people will read your headline, but only 2 out of 10 will click through and read the rest of the article. That’s the power of writing amazing headline. You can get more than 2 out of 10 people to actually click through and read the rest of your article. So really focus on writing attractive headlines.

And you can use tools like Ubersuggest that come up with good headlines. Whenever you type a keyword into Ubersuggest, you’ll see a report on the left-hand navigation called content ideas. These are all the articles that have done well on Facebook and Pinterest and other social networks. Look at that share count. That’ll give you idea of what will work and what won’t work.

Number three, anchor your main topic to the keywords that the have the highest significant search volume. In other words, your keywords should be related to that main topic that you’re writing about.

And you want to build one more thorough piece of content versus having lots of little ones, and that’s why I’m saying look at your main keyword and make sure your other keywords compliment it and are anchoring with it.

Four, build your content outline based on what’s working for competitors and the most relevant keywords that you can find because look, you don’t have to reinvent the wheel. Whatever you’re writing content on, do a search on Google. You’ll see the people who are number one, two, three, go all the way down to 10. See what they’re doing. You know, for fun sake, actually go to page three or four of Google and look at the pages that are ranking on page three or four. See what they’re not doing compared to the people that are ranking at the top. It’ll give you an idea of what the top 10 people are doing and what you should be emulating.

Five, offer practical and actual advice. No one wants to read something and be like, “Huh, that was a waste of time. I didn’t get anything out of that.” They want to read your article and be like, “Wow, the article from Neil has got me fired up. I’m going to go out there and work on increasing my SEO traffic.” That’s the kind of enthusiasm you want when you’re writing articles.

Six, do internal linking to other relevant content piece on your website. I want you to avoid excessive anchor texts when you’re doing the optimization or internal linking, and only add internal links that make sense in your long-term content. If it makes sense to link out two, three times or four times or 10 times, that’s fine. Do whatever makes sense. Don’t obsess about the anchor text and do this with your older articles and newer articles.

Seven, nail the basic on-page SEO. From title tags to metadata, to image all texts, the first few paragraphs, your H2 tags, even your URL structures. And if you’re not sure on how to nail that, just go to Ubersuggest.com, type in your URL and go to the site audit report. It’ll tell you all the elements that are off with your on-page SEO and it’ll tell you in order of which ones to fix first, second, third, fourth, and they’ll prioritize which ones will have the biggest impact on your SEO, and just make sure that you fix them in order. And after you do, you can re-crawl your site or page to just double check to make sure everything was fixed.

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Advice Every Online Business Owner Should’ve Heard Before Starting SEO



SEO’s great, but before you really invest a lot into it, there’s something you should know. Today I’m going to break up advice every online business owner should hear before starting SEO. Look, SEO’s long-term. You need other traffic sources to make money before you succeed with SEO.

RESOURCES & LINKS:
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CodeCanyon:
Ubersuggest:
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Now, let’s go over what you need to generate sales now, which will make you cash so you can then take that cash and invest in SEO. It doesn’t mean that you shouldn’t start doing SEO right now because in the future, is one of the highest ROI marketing channels out there. But still you need to start doing stuff right now to generate those sales because you can’t wait six months, or a year, or two years depending on the keywords you’re going after to really get the results.

First, you need to learn how to convert visitors into buyers. If you can’t convert visitors into buyers, then it doesn’t matter how much traffic you get. And if you can’t get your conversion rate high enough, the economics won’t work out, especially with paid advertising because the costs are continually rising, especially after COVID.

You don’t really need a billion dollars for engineering when you’re a startup, but you do need it to scale your sales and marketing. And you need to have a conversion funnel with upsells and downsells. That’s how you get the most out of your revenue. The upsells and downsells, the key with that is speed and automation. And as long as you’re producing results, people gladly take you off those upsells and downsells.

Second thing that you need to know. Search engines give older websites more authority and more placement. Now there’s no guarantee that if you’re older website, you have more authority in your website because you could be a brand new hot website that every wants a link to it talk about, but that’s usually not the case.

Typically the older sites have much more authority. And no matter how much money you have, you can’t easily buy that age. You just have to be patient. And that’s the thing with SEO. It is super effective. The ROI is massive and that’s why we have one of the fastest 500 growing companies according to “E Magazine”, because SEO works for customers and our results are proven.

Third don’t take short-term gains for long-term losses.So doing what’s best for your customers wins in the long run.

Fourth, create a better mouse trap, as marketing is becoming too expensive. Look, I’m a marketer and I’m telling you, it’s just going to keep going up and up. So you’ve got to figure out a better mouse trap.

And you can do some things that are very similar to sites like CodeCanyon that can help you put tools on your website, which can help you get traffic and you’d give away stuff for free, and you can buy some of these tools for 10, 20, 30, $40. They’re not going to be as good as what Zillow did or what I did, but it’s a start. And then over time you can invest more money to making it better.

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Sometimes the Best SEO Strategy Is To ABANDON Some Keywords



I have 9 million visitors and now I’m trying to get less traffic. Today, I want to break down how sometimes the best SEO strategy is to abandon some keywords.

RESOURCES & LINKS:
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A Step-by-Step SEO Strategy For Beginners | Getting Traffic With Old and New Websites:

3 SEO Trends in Automation for 2021 (Trend #3 Is Coming Sooner Than You Think):

Ubersuggest:
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Look, neilpatel.com gets roughly eight to 9 million visitors a month. And it ranges, some months are better than others, some months I even had 10 million visitors, some months, there’s seven. Really depends on the season as well.

Now, when I look at neilpatel.com, when I first started off, I wasn’t targeting buyers, I was targeting any keyword that would get high traffic, and I just wanted as much traffic as possible. People were searching on how to make money on Instagram. You know what? Boom, I create a article on that. People want to know how to get more Instagram followers. Boom, I create a article on that. People want to know something about TikTok, even though my customers don’t care to pay me for TikTok marketing, boom, I create a article on that.

Why was I doing that? Well, the main thing is, is I thought the more traffic, the better because a lot of people wanted this traffic and people would pay money to rank for these keywords or more so pay money to get at the top of Google in the paid ads.

And what I learned from that strategy is, if the intent of those keywords doesn’t exactly match what your ideal customer is looking for, you’re getting the traffic, but you won’t make any money. So you’re probably wondering, what am I doing now, right? Well, I’m doing a few different things.

First off, I don’t care for traffic anymore. Yes, I want more traffic, but I want the right traffic. I don’t really care if I have 9 million visitors or 1,000,000 visitors. I really care about conversions and what’s driving those conversions. And I’ve been doing this for a while now.

So I want you to go into Google Analytics, set up some goals and conversion tracking, and look to see what’s driving conversions. Focus more on getting those traffic sources. That’s the first step.

The second thing I want you to do is go and look for what your competitors are paying money on paid ads for. So you can use tools like Ubersuggest and put in your competitor’s URLs. See what keywords are ranking for, see what keywords are targeting for on a paid ad perspective. And that’ll give you a big idea of, hey, these are the keywords we should be going after and these are the keywords that we shouldn’t be going after.

The third thing that I’m doing is focusing on other channels that aren’t necessarily related to keywords. If you look at the big companies out there, Microsoft, IBM, Airbnb, Nike, whatever it may be, they grow their revenue in many different ways.

The next thing that I’m doing is going after keywords that I know I can easily rank for. So if you go to Ubersuggest and you put in a keyword that you know is good, like, I’m in the marketing industry, so I may put in digital marketing, and you’ll see a report that loads and it shows your overall traffic, like, for the term digital marketing and how many people click on it.

And you put your URL in there and it’ll end up breaking out once you put your URL, all the related keywords that are good and that you can easily rank for. And I want you to look at each of those keywords, do some searches, do some research, and make sure that you’re seeing direct competitors, not somewhat competitors, but direct competitors.

And if they are, and they have a high CPC and good traffic, that means I know that that’s a good keyword for me to target in SEO because it will drive sales, which is very important.

And that’s a strategy that I would recommend, and remember, traffic isn’t everything, conversions and sales is. It all starts with tracking your conversions in things like Google Analytics, which they can do for free.

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A Step-by-Step SEO Strategy For Beginners | Getting Traffic With Old and New Websites



Starting with someone who has no SEO strategy currently, let’s start there. Do you think there’s a site-wide level of optimization that has to happen? Like, straight up title tag, meta tag, optimization of different queries on the site, an internal linking structure, and then a content marketing strategy on top of that to add value to the site, as a base level SEO strategy? Or what would you suggest to someone who, first level is they don’t currently have an SEO strategy, and then we’ll ask about someone who already does, and what they can optimize, but just base level, if you don’t have one, what do you do in today’s world?

RESOURCES & LINKS:
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The Biggest Impact on SEO:

Social Media Strategies To Boost Your SEO:

Ubersuggest:
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You know, you can look at keywords, top pages, et cetera. But what I wanted to show you is this is the easiest thing. So you just click on Site Audit. Again, this is free. I don’t even capture an email straight up, this is just free. So you don’t have to put in an email to use it, and it’ll tell you everything that’s wrong. Pages, your score, your load time. And you can be like, “All right, “let’s look at my Issues, or Critical Errors.” And you can just go to all of them, and be like 31 pages have a low word count.

And then you can to Warnings, and you can do the same thing. Two pages have duplicate meta descriptions. So what is it, right? So what is that, and how do I fix it?

It just breaks down everything you need to fix, in priority, from how hard is it to implement, to how much traffic will you get by fixing them? So that’s the first part of SEO, right? It’s just like the lowest hanging fruit. The second part is all about keywords.

So if I’m trying to target the keyword, marketing, and this is super effective, or digital marketing, right? And I use these tactics on my own site. To give you an idea, if I type in digital marketing, I think I’m like number one or two or something. Here’s all the paid listing, and I am the first organic listing. I do that for a lot of terms like online marketing. I’m up there somewhere. I’m number two. Funny enough, number one’s also my website. Although I sold it.

But here’s a simple thing I do. It’s all about finding the right type of keywords, right? The way I find the right type of keywords is, one, you can just type in keywords like digital marketing, or whatever you want to target. Here’s my process.

I go and I look for keywords, and I just click View All Keywords, and it’ll show me everyone who’s ranking, how many links they have, their domain scores, socials, et cetera. So I’ll go find keywords, and it gives me solid metrics. When I mean solid, as in non-opinionated metrics. Like the average webpage that ranks in the top 10 has 435 backlinks and a domain score of 49. So I know, is it going to be easy for me to get 435? Is it going to be hard? because I can have a rough idea of how many links I have.

So I’ll just go through here, and I’ll find keywords. As you can see, there’s like 500 suggestions here. Here are some other related keywords I’ll post from our database. This has 30,000 recommendations.

And then the last step when I’m trying to create content, after I find some keywords that are typically… I look for keywords that are high in volume, high in CPC, and I want to go after keywords that have a low SEO Difficulty.

So that’s abbreviation of SD. It’s like digital marketing company has a high CPC, volume’s not bad, low SEO Difficulty, which means people are typing that in, me being an agency, probably a good keyword to go after, because it probably converts well if people are paying $17 a click.

And the way you do this is you just create content. So there is a Content Ideas section of the tool, and it’ll show you all the content per country, so you can break it down by whatever country, or language, or region you want. And, technically, you can break all the reports down by that. And you want to look for articles that are somewhat popular, because it’s breaking down the social shares, as well as articles that have decent search traffic, as well as a lot of backlinks.

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The Biggest Impact on SEO



Eric Schmidt the ex-CEO of Google once said, brands are the solution, they’re not the problem, right? It’s how you sort out the good companies from the cesspool. And I’m paraphrasing his quote, but you guys get the point. It’s pretty much saying brands are important and brands are a key factor in Google’s rankings.

RESOURCES & LINKS:
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How to Build a Global Brand (7 Shortcuts I’m Using to Build My Brand Internationally):

Growing Your Brand on Facebook:

How To Create A Compelling Brand:

Ubersuggest:
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So, I once, over time I noticed a trend, more and more people were typing in my domain name into Google. So my domain name is neilpatel.com for one of my sites where people are typing in my name, Neil Patel SEO, Neil Patel tools, Neil Patel Ubersuggest, Neil Patel content marketing, et cetera variations of my name.

And what we found is if we didn’t build links or anything, well our brand spiked from PR or whatnot, and it spiked for a month or two, all of our ranking skyrocketed. And even when the PR went down and the brand queries went down, our rankings maintained or close to maintained to their peaks. So we found that Google loves brands.

Like, we’ve seen and tested sites in different regions globally. And even if you build links, you write the right content, you’re super thorough, we found that if you don’t have brand queries, you don’t rank as high. But if you have a ton of brand queries and you barely have links or anything like that, your ranking skyrockets.

There’s an algorithm change back in 2009, that was a big brand update, I believe. And since then, bigger brands have been getting a benefit. Now, “bigger brands”. It doesn’t necessarily mean you have to be a bigger company, right?

You don’t have to be a Nike or Wikipedia. You just have to be a big brand for the keywords you’re trying to rank for. And you don’t have to be the biggest brand. You just have to be somewhat of a brand. Like, my brand queries suck compared to Nike I get roughly a hundred thousand visitors a month from people googling Neil Patel even though my domain name’s neilpatel.com. But yeah, I still rank well, and so does Nike but Nike probably gets a hundred thousand queries every single minute.

You do YouTube, you’re on social media, you blog, you speak at conferences, you build a brand. And you do that whether it’s personal or whether it’s corporate. and just look at how much business you got because of brand, not a lead, you have rankings and get traffic to your site, but it also helps generate business as well. And you can do that for a corporate brand, and again a personal brand, but very few people spend time and energy into it.

So I stick with the rule of seven. When someone sees your brand or hears about it seven times and interacts with it seven times they’re much more likely to become a loyal follower. Again, whether it’s personal or corporate.

So, simple things that you can do is, one, collect emails. If you collect emails, anytime you update your content, or have something new, like a YouTube video you can always blast it out. Two, you can do push notifications. So, anytime someone comes to your site, have them subscribe. Anytime you have new content or want to push out a message, let them know. Three, leverage social media all of the channels out there, because they believe that you’re not going to find someone on one channel or another, but you know, if you leverage all of them you’ll get something. It’s better than nothing. Four, engage with people.

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How to Boost Your SEO Traffic with Sleeper Content (And Stop Promoting Worthless Content)



You look at all these SEO tools out there, whether it’s Ubersuggest, Ahrefs, Semrush, Moz, and you type in a keyword, like I typed in marketing tools here, and you’ll see a SEO difficulty number which tells you how hard it is to rank for that keyword on Google. Now, this data is pulled through backlinks, but how can you figure out if a keyword is really easy or not to rank without going through all the effort of promoting the content? Today I’m going to break down how you can increase your traffic through sleeper content.

RESOURCES & LINKS:
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Ubersuggest (Free SEO tool):

How to Do SEO For A Tiny Site With No Backlinks (video):

My Favorite SEO Hack to Increase Website Traffic (video):
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As I mentioned earlier, if you use a SEO tool and you type in any keyword, whether it’s marketing tools or even just something like marketing, you’ll see how difficult it is to rank for a keyword. And some of these keywords are really easy to rank for. Some of them are much harder to rank for. But does that mean that you can’t rank for these keywords if you don’t have a ton of backlinks? No, that’s not the case, and the reason being is Google uses many factors. Links are just one aspect of it. Traffic without putting tones of effort through sleeper content.

So let’s head over to the neilpatel.com website. As you can see here, here’s my homepage. Scroll down, a little bit about me. And then now let’s go to the blog where you can find all my content. Now I’m going to show you my content. I want you to see what’s off, okay.

Some have little to no comments, like 12 or 8. But why is that? Why are some posts doing extremely well and others aren’t? Well, I’m going to share a little secret with you. The posts that tend to have a lot of comments I promote. I push on social media, like Facebook, Instagram, videos, and my live sessions. I’ll cross-link to them more. I even do email blasts, push notification blasts.

I give a ton to promote them so that way people get to know that content, they want to share that content, and hopefully it ranks higher. But you can only send so many email blasts in a day. You can only send so many push notification blasts. You can only promote so many posts on Facebook on your fan page before your audience gets irritated that you’re sharing five pieces of content a day.

So let me tell you a little secret on what I do. I create a ton of sleeper content.

I’ll cross-link. I’ll promote it more. I’ll try to build links by manually outreaching to sites. I’ll push it on social media. I may even do the email blast. But what I’m doing is I’m creating tones of content and publishing it. But most of my content that I publish like that, this is what I call sleeper content, which if you’re publishing it, you’re not really telling too many people about it, you’re not marketing it, it doesn’t all rank.

A lot of these pages that I’m writing content on aren’t ranking in the top 10 results or top 10 pages on Google. But a good portion of them are, and all I’m doing is just publishing content. The moment it gets to page two, I’ll start doing more marketing to try to get it to page one. And really what I’m looking at is not if it hits page two. I’m looking to see if it hits the top of page two or bottom of page one.

I’ve been doing this strategy for years. It works really well. And you probably haven’t seen a lot of this content because I don’t push it out in email blasts or social media mentions, but it works really well, and that’s how I’ve grown my traffic to millions of visitors a month. So let me know your thoughts. Curious if you like this strategy.

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My Biggest SEO Mistake (And Why Your Organic Traffic Might Be Garbage)



Over the last 12 months I’ve driven 58.6 million visitors from Google. You will look at my traffic sets, you look at this graph and you’re like, wow, Neil you must be doing really well at SEO. And you know what you’re doing, but you know what? That’s not really the case. Today I’m going to break down my biggest SEO mistakes.

RESOURCES & LINKS:
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Ubersuggest:
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As you can see here, 58.6 million visitors from SEO. That’s a lot of traffic to not have to pay for. And if I scroll down and I look at the traffic stats, coming from terms like Ubersugget which is fine. My name, Ubersuggest, affiliate marketing, my name, variation Ubersuggest.

But if I just keep going further down the list you’ll start seeing a lot of keywords that, aren’t really relevant to my business. And a lot of the key words of what I was optimizing for as you can see here, it was just pure volume. And I was getting a lot of traffic, but as you can see now my traffic starting to drop, why? Because my team, you know, at my ad agency we track leads and I can’t show you our leads in Salesforce because we track it all due to people’s personal information like their records or the company URLs.

But when we were tracking our sales through Salesforce of what’s driving clients for NP Digital , and typically people will click on let’s talk and submit a form or contact.

So we have two options to become a lead. And what we found is, most of these keywords droves, little to no leads. Now, if you go to neilpatel.com, I get my traffic typically from blogging, right? I can see here on the blog. And if you look at my content, I’m going after keywords that are very specific. Customer reviews in video ads.

So if I type in customer reviews video ads. The search volume, isn’t high. If you look here zero monthly searches, right? People aren’t really searching for a lot of these keywords but you know what?

We found that people who are interested in putting customer reviews in video ads or images, and they’re trying to figure this out are interested in conversion rate optimization which is one of the services we offer.

So the content that we’re producing on our blog is much more niche. How to create a free Google website for a business. This for us, this post is target local businesses because our SMB division helps localized businesses. How to create unique gift guides for e-commerce content.

And I spent so many years building up my traffic and it wasn’t until I got the traffic.

Look, the big lesson from this is, don’t optimize for traffic optimize for revenue. If your keywords aren’t generating you revenue, move on to new keywords. And when you’re doing keyword research, don’t make the mistake I did. Don’t just optimize for quote-unquote traffic. What I want you to do is type in keywords.

So don’t optimize just for traffic, optimize for traffic from the right audience. And before you go after keywords do your keyword research, type them into Ubersuggest, figure out what keywords have high volume and traffic while you’re technically they mean the same thing but also high CPC. And of course it’s related to your business.

So don’t just optimize for quote-unquote keywords and traffic optimize for relevancy. And if you do that, you’re going to be better. And if you need help with this check out my ad agency, NP Digital or if you just have questions, leave a comment below.

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My Favorite SEO Report – Uncover Your Competitors' SEO Strategy in a Few Clicks



There’s over 200 ranking factors in Google’s algorithm. So, how the heck are you going to have all the time to keep up with all of them, so you can improve your rankings and your traffic? There must be an easier way, or maybe even one report that you can use to grow your traffic. Today I’m going to break down my favorite SEO report.

RESOURCES & LINKS:
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HubSpot:
Ubersuggest:
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The thing about SEO is a lot of tools out there have very similar reports and features. And the feature I’m going to end up breaking down. I do it through Ubersuggest because you can get it for free, or if you want to pay for it, there’s a lot of other SEO tools that also have this feature.

So, I want you to go to neilpatel.com/ubersuggest and put in your domain name. If you don’t have a lot of traffic, then put putting one of your competitor’s domains that is much more popular. If you’re not sure who one of your competitors would be, just do a Google search.

Now you’ll find that some of these websites aren’t too similar and some of them are. So, as I’m going through them, I’m going to take out the ones that I know aren’t that similar.

And then now I have a decent list of competitors that I know that are similar and I do compete with on a regular basis. Even if, they don’t do the same exact business as you if you know that they talk about some of the same stuff and they write similar blog posts.

Now what this report shows you is how many keywords your site is getting traffic for, and how many keywords your competitors are getting.

I actually want you to focus on keywords gap. What keywords gap is, it shows you all the keywords that your competitors rank for, that you don’t rank for. And that’s why this is my favorite SEO report. The reason being is this gives me a big list of new keywords that I should be targeting that I may not be.

And what you’ll find is that some of the keywords that your competitors rank for is not really relevant for your company, like, how to get your contacts? HubSpot offers an email tool.

And I would make a list of all the keywords that my competitors rank for that I don’t. And then I want to use that to come up with a list of keywords that I should be going after that are relevant for my business.

Like, again, I wouldn’t want to rank for two factor authentication options but I would want to rank for long scroll website examples, the reason being is we offer conversion optimization services at my ad agency. NP Digital, and some people may be looking for long sales letter type web pages and they can use that to potentially get more leads, or types of demand in marketing.

You know, if people are looking for demand marketing or inbound marketing or unknown contacts on Facebook messenger, not too relevant, but maybe somewhat. And I would do this for a lot of my competitors.

So, if I do this for every single one of my competitors and I’m going to click view all again to close it. And I do it for all the competitors that are relevant, what ends up happening is, this all now have a massive list of keywords that I should be going after, that I want other people to find me for or new people to find me for, my competition ranks for an item. That’s why this is my favorite SEO report.

And then you would just go and create content around those topics. And if you’re not familiar with, hey, what kind of content should I create around these topics? You just Google them. So, one of the keywords was Facebook business manager. So, when I google Facebook business manager, there’s Facebook, there’s Hootsuite example how to use Facebook business manager.

And this could be a great example of all right, what kind of content do I need to create if I want to rank at the top? And if you do this for all those keywords you’ll get an idea of what you need to do to get more traffic from new keywords.

So that’s it. I recommend that you check out that report. It’s really easy to use. There’s a free version of it as well.

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4 Daily SEO Tasks That You Need to Do (And That Produce Results)



Google, on average, makes over eight algorithm changes per day. That’s a lot of algorithm changes. So, how do you ensure that you’re doing all the right things to continually stay at the top of Google? Today I want to break down four daily SEO tasks that you ought to do.

RESOURCES & LINKS:
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Ubersuggest:
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I’m at neilpatel.com/ubersuggest. Now some of the daily tasks that I do use Ubersuggest, and some of them don’t, and I’m going to break them all down for you.

So the first daily task that I like doing is checking my rankings. So if you’re on Ubersuggest, if you haven’t, you can type in your domain or a keyword, hit enter, and then I want you to go and click on the dashboard button. This is going to be where you add projects.

Project gets added and then your rankings will load. Sometimes it takes 10, 20 minutes for the first set of rankings when you just added your project. But let’s go to the rank tracking report and let’s look at, you know, as you can see here, I already picked up a few keywords.

Within the next five, 10 minutes, more will be picked up. Let’s look at one of my older profiles, Neil Patel, and I can pick custom time ranges, like last 30 days. And then you can see how your rankings are fluctuating over time.

And this is really simple because then you can see, all right, are my rankings going up? Cool. The ones that are going down, I will look at those pages and see what I need to do to improve them so I can get my rankings to go up back over time.

And I would look at, all right, who’s, and some of these results are localized. And I would just look and be like, all right, who’s above me? What are they doing? And what do I need to be doing to rank higher? So then I would just look at their pages and compare them to my pages.

The second thing that I like doing in Ubersuggest on a daily basis is I go to the keyword overview and I’ll continually search for new keywords. So I already know about the keyword SEO company, but I may type in keywords like digital marketing.

And what Ubersuggest will do is it’ll show you a list of keywords, some content ideas, list of keywords, and the search volume over time. So let’s say I look at the list of keywords. I’d be like, huh? You know, maybe I want to go after digital marketing company.

And I can add the keyword. And what I would do is I would look for other keywords that I haven’t added yet. I’m going to go down cause not all of them are relevant. I’m going to keep going. Let’s see. Digital marketing firms. I probably want to go after that keyword.

And then click add. And by doing this on a daily basis, when I go to my keywords list, I’ll constantly have more keywords in here.

So then that way, I can continually boost and increase my rankings because SEO is all about keywords. The more keywords you have, the better off you’re going to do, assuming you actually take time to create content around those.

The third thing that I love doing is just doing a regular site audit. So, as you can see here, neilpatel.com is already loaded, crawled. And if it hasn’t been crawled today, just click re crawl. And the reason I like doing this is, as you constantly make changes to your website, and you constantly update things, you keep getting more and more SEO errors or things can go wrong.

So I’ll look at, like, the critical arrows. These are some pages that take too long to load, and I’ll have my team work on fixing this because that’s more server related. For the issues that are more warnings or recommendations, some of them I can fix like a page without a H1. That’s easy. I can go fix that myself.

The fourth thing I like doing is to head over to Google search console. In Google’s search console, you’ll see where things are going wrong, where they’re not, and they’ll list good URLs, bad URLs, URLs that need improvement. You can open up any specific report. You want to see less red. And as your yellow increases, you want to see less yellow, and you just want to go through all the reports.

So, like, I like going through, like, the enhancements, like breadcrumbs. Make sure there’s no errors. I like going through, actually, AMP, breadcrumbs, FAQ, and I just go through them. Just make sure there is no major errors.

It’s a lot of little things. And by doing that, you’ll consistently rank over time and rank higher. So that’s it. Those are the four tasks that I like doing on a daily basis.

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SEO For Beginners – The Easiest Way to Generate Traffic



As a beginner, there must be a simpler way to start generating SEO traffic without having to learn all this on-page code and build links. Today, I’m going to break down the easiest way to get more SEO traffic.

RESOURCES & LINKS:
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Ubersuggest:
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As SEO, eventually you will have to learn on-page SEO and you’ll also have to learn about link building. But when you’re just starting off, the key that you need to remember is content is king. When you have content on your website, you’re going to get more traffic. When you don’t have content on your website, you’re going to get less traffic. Google uses that content to put your website out there.

So when people type in phrases around anything related to your website, your content has a higher probability of showing up. So if you’re a beginner, the easiest way to generate traffic is to start writing content, but not any content, you have to actually write the right kind of content and I’m going to show you how to do that.

First off, I want you to go to neilpatel.com/ubersuggest. And I want you to type in a keyword related to the content you want to write. If you don’t know what keyword report to the content that you want to write, just put it in a keyword related to your industry.

The overview will show me how many people are typing in that keyword within my region, my region being the United States, on a monthly basis. I can see roughly how popular that keyword is. And then I can scroll all the way down to the content ideas. And then I can click view all content ideas. This will show me all the blog post ideas related to the term digital marketing that people are writing on.

And as you can see here, some of them aren’t that great or relevant. Some of them are good. And you just scroll down until you find something that you’re like, all right, I would write on this. So then you click the keywords dropdown and you’ll start seeing keywords, this has given me some keyword ideas on some keywords that I can use.

What I want you to do is go to the keyword ideas report now in the left-hand navigation and you see the term digital marketing that I just typed in. And if that’s one of the phrases, cool. What you’ll want to do is you’ll want to select it and then you want to click add to list.

And you probably don’t have anything here so you’ll want to label your list and then I’ll click a new label. So let’s do digital marketing blog post. All right, I got a label. Add keyword. And this will also give me other terms related to digital marketing. Digital marketing companies probably use a lot.

And then I can just keep going and I’ll keep going down and down and down and then I’ll go to the next page and keep doing this. And as you do this, you want to add those keywords to the list. So I would add it to my digital marketing blog posts list because that’s a blog post I’m writing.

If I go to keyword list and then I click on digital marketing blog posts and I can keep adding more to it, I now have a list of keywords that can potentially be included in the blog post that I ‘ m writing on when it comes to digital marketing or a guide to digital marketing, how to learn it and I can all these terms in there.

Now, granted you won’t automatically rank for all these keywords, but you will rank for a portion of them. And the more you include, the higher probability that you’ll have to rank for at least some of them. And if you’re including keywords that are related to your content and you go top down, what I mean by top down, we’ll go back to the keyword ideas report, when you’re selecting keywords towards the top and then you keep going down, the ones at the top tend to be more popular.

When you also select ones that have a low SEO difficulty score that are in green, those are ones that are easier to rank for. So if you select popular keywords that are easy to rank for, you have a higher probability of ranking for those terms.

And the key here is to create a list for every blog post that you’re trying to create. And don’t keep including the same keywords over and over again. What I mean by that is you don’t want to have 10 posts related to online marketing tools. So you want to keep using new keywords per post.

So you want to do this exercise each and every time you write a blog post. So that way, you’re targeting new keywords that will help you generate traffic. That’s all you have to do to start getting more traffic when you’re creating content, especially if you’re looking for SEO traffic.

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The Painful Truth About SEO



SEO used to be simple, you write an article on a topic and over time you get rankings, you get some traffic. Even if you’re not on page one, it wasn’t that competitive, and you get results. But now with over a billion blogs on the internet, SEO has become super competitive. Just think about that. That’s roughly one blog for every seven people. And the way you get traffic, and the method you use to get those rankings has changed. Today I’m going to break down the painful truth about SEO, and how you can succeed in today’s market.

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So how do you get traffic in today’s world? Well, it really is all about the long tail. And I want to show you the Neil Patel blog, so you can see, for example. How to read your website source code, and why it’s important. The keyword here, I’m going after not just website source code, I’m going after reading your website source code.

So let’s type in, how to read website source code. And as you can see here, if you look at the searches, not a ton of searches it’ll load soon enough and you’ll be able to see. But it’s something better than nothing, 10. And then when you look at a term like source code, website source code, you got 480 searches. And if you go after, website code maybe there’ll be a little bit better. You have 8,000 searches.

And the list goes on and on, and if you keep scrolling on the Neil Patel blog, you’ll see this the eight most important conversion rate metrics you should be tracking. 25 marketing books, you should be reading this. One’s a little bit more generic marketing books. You know how to leverage testimonials in paid campaigns. And I’m just showing you how to use testimonials not just in general, but in your paid advertising campaigns. And Google ad-words certified, right or certification, Instagram story highlights on a brand account.

I’m getting very specific with my content. And let’s take this one as an example of Instagram story highlights. So here I’m on Ubersuggest, you can just go to Neil Patel. I’ll actually go neilpatel.com/ubersuggest. And let’s type in the keyword, Instagram story the highlights, Instagram story highlights. And I’m searching in English United States, 3,600 searches per month.

And what I want you to do is start looking for longer tail keywords. So for example, if I have something on, let’s dive a little bit deeper Photoshop, right As you can see here, this article is on Photoshop classes.

And let’s go back to Ubersuggest, and let’s type in photo shop classes Instead of just optimizing for head terms, IEX Photoshop classes. I want you to look for a long tail terms, Photoshop classes online, Photoshop classes near me, Photoshop classes online for free, Photoshop classes for beginners. And there’s other related, you know terms as well.

But as you can see here, I’m going for long tail terms. So what I want you to do as an Ubersuggest is typing keywords that you may be going after. If I type in Photoshop, because a lot of micro marketers needed deal with design tools and editing images for blog posts or social media. You can see that is Photoshop free Photoshop online, download Photoshop, Photoshop remove background, Photoshop elements.

I would start writing articles on all these detailed terms like, how to resize images in Photoshop, how to remove your background using Photoshop. By doing this you’ll generate more traffic, by optimizing for all the long tail terms. And it may not be something that is appealing and is what you want to do.

But that’s how you succeed in the world of SEO today, in which you need a right a lot of traffic, or content around these long tail terms. If you want tons and tons of traffic. And by doing it I’ll show you what ends up happening to your traffic.

If you look here this is the neilpatel.com, Google analytics. I’m going to end up showing you real time stats, let’s click on real time. Hopefully it loads soon, got a lot of data.

Let’s go to global, and let’s go to real time. You can see here 1,962 people on my website, right then right now. All because I’m writing all this long tail content.

That’s how you win in the game of SEO in today’s world.

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Here's How You Assess and Improve a Website's SEO – Neil Patel's Website SEO Breakdown Session



Typically when we’re evaluating these metrics we score them from zero to 10. 10 is better. You could have a five in some categories or two or a one or a nine or even a 10. And the goal is to try to get to 10 in each and every single category. But as you’re doing SEO with your own website what you may realize is it’s hard to get to 10 everywhere. And it’s hard to fix everything at once. So, I’m also going to give you guys feedback on stuff, no matter if your website was selected or not that’ll just help you guys succeed.

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So first I want to break down the concepts behind the website breakdown. So you can also break down your website as well. We put them into five main buckets; Content, search intent, that’s things like your content length, internal linking.

Your off page, like, are you using, you know, natural links? Do you have toxic links? Do you have a lot of backlinks or very little? On page; are you using things like schema markup, good code like h1 headings and all that stuff, all tags. Technical stuff, like site speed, SSL, robots, crawlability.

And then you have mobile, is your just site mobile friendly? Does it load fast? Are you using advanced mobile pages? Stuff like that.

Start with the stuff that has the lowest scores that’s not doing as well. And then eventually try to get that up higher and higher. So let’s first start off with the Content Breakdown. 93% of online experiences, start with a search.

If you don’t understand what people are searching for, you may end up getting search traffic but will that search traffic even convert to revenue? Probably not.

And you also want to make your customers enter your product funnel as quick as possible so that there is no issues because the last thing you wanted it to take weeks if not months for them to buy. It’s just no one has the time for that.

So going after keywords that are small is fine but you want to go after big and small keywords, not just small they are going after bigger keywords as well.

We find that the bigger images rank better and get more traffic. You also want to compress the file size and you also want to have a unique name.

Keywords must appear on the title. 80% of the people read the title and they say only 2 out of 10 or 20% will click through and read the rest of the article. We prefer the keyword to be the first word in the title.

We want the keyword appear in the first paragraph. That’s helped us a lot. We want keywords are related keywords. That must appear within at least 40% of the headers.

Internal subtitles should be formatted in h2, and we don’t use h1’s for that. We use h3 if needed if they’re subheading underneath the h2.

The main keyword that we are going after. We try to have it in the text at least a handful of times, hence the word five or handful.

Keyword must be in the meta-description and you want to use that, not just to have keywords but also to get clicks when people are searching and you want to keep your URL short and to the point.

Short URLs rank better, ideally a few words only in the URL.

All headers should be bolded. And for every thousand words, just a general rule of thumb is we try to do internal linking five to 15 times.

And you want to ensure the links opening new windows. Sometimes I make a mistake on that but that’s what people prefer.

Your text should have at least five internal links if possible two in the conclusion, if you’re struggling to fit them in.

If you’re going to do one thing in the summit just take any one of the tactics you learned, whether it’s from me or the other speakers and just implement one thing in your business, you won’t go wrong.

And if you just do that once a month for a year you’ll be shocked on the results that you’ll achieve in a good way.

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Is SEO Really Working For You?



You spent all this time doing SEO, but how do you know if it’s really working out? Today I’m going to break down if SEO is working for you.

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Now, it’s obvious you’re already starting to rank high on page one, you’re getting more traffic and you’re getting more sales, but there’s this weird honeymoon period when you’re doing SEO, the first two, three months, sometimes even six months, you’re not getting the results you want, and you’re putting all this time, effort and money into SEO, and the question is, “Should you continually be spending that money? Is it really worth it?” And there’s a specific way you can see if SEO is working for you.

So first off, I want you to head to Ubersuggest neilpatel.com/ubersuggest, you can type in your domain name, like I’m typing in neilpatel here, and you’ll see Ubersuggest load.

Now, if you have a brand new site, you may not see a graph like this. If you do see a graph, your ideal goal is for it to be going up and to the right. That’s the first leading indicator that SEO is working for you. If it’s flat, doesn’t mean all hope is lost. If it’s going down, again doesn’t mean all hope is lost. There’s ways to reverse that, but more so you want to figure out if SEO is working for you and the he easiest way is to first see if the graph is going up and to the right.

The second thing that you can end up doing to see if SEO is working for you is I want you to click on the dashboard link on the left side of Ubersuggest. If it requests you to log in, make sure you go and log in, and I want you to click on new project or create a project. You put it in a URL. So I’m going to end up putting in one of my company websites, Np Digital, and then click next, type in the cities that you’re going after. For me, I’m going after United States, and click next.

The next thing you’re going to want to do is put in your keywords. So, as you can see here, it’ll give you a list of recommended keywords. If you’re a brand new website, you may not have that. So, I’m going to type in keywords like SEO, that I may be targeting. I’m going to type in keywords like marketing, SEO company, and then the next thing I’m going to do on the next page is going to say track my competitors. Some of these may be your competitors, some of them may not. It’s pulling based on common keywords.

Now this project is brand new, so let me go over to the Neil Patel project. All you have to do is on your dashboard, click see more, under tracked keywords, and you can see your rankings over time. You may see a gray box like this, if you’re doing just, if you just started, because you won’t have too many results when it comes to rank tracking.

If you have been doing it for awhile you can change your date range, like I do last month, and you can see Marketplace Facebook, and the keyword I may be tracking is LinkedIn, and you can see if it’s going up or down over time. That’ll give you a good idea if SEO is working for you. And you can continually add keywords, like I can add the keyword, SEO company.

I can add another keyword like SEO, and then I just click start tracking my rankings, and it’ll take a bit, because Ubersuggest says has to crawl, but as Ubersuggest crawls, you’ll end up being able to quickly see, all right, what am I rankings? And as you can see is pretty quickly here, right? SEO, that’s my rankings for it. SEO company.

Even though your traffic’s not going up, if your rankings are going up, that’s a good leading indicator that SEO is working for you. So that’s how I judge if SEO is working. Once you’re getting the traffic, then I look at conversion rates, but for now I recommend creating a project in Ubersuggest, tracking the main keywords that you’re going after, so that way you can see leading indicators of SEO is working for you.

Keep in mind, if you’re not raking in the top hundred, you’ll just see a little dash, a little line like that.

If you’re ranking in the top hundred, you’ll see a number, and the more greens you see over time, the better off, and I recommend you daily rank tracking because, as I mentioned, Google does on average over eight algorithm changes per day, even though most of them are small. It’ll give you a better understanding of what is happening.

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How to Get More SEO Traffic Even When You Can't Rank #1



Ranking number one on Google is tough. Wouldn’t it be great if you could get more traffic than your competition from SEO even if you ranked lower than them? Today I’m going to teach you how to get more traffic than your competition when you rank lower than them.

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So first off, I want you to go to Google and I want you to type in something simple, just type in Ubersuggest Chrome extension. And just install it. So then, whenever you do a Google search you’ll see the Chrome extension. It’ll tell you how many searches a keyword gets, the cost per click. You can click here, view all. You can see trends on that keyword, age range, all that kind of good stuff, and keywords on the side.

One of the key aspects for SEO is keywords. The more keywords you’re targeting, assuming they’re relevant and good keywords, the more traffic in general you can get from SEO.

But here’s the thing, it’s really hard to rank number one, no matter how good you are at SEO for every single keyword out there. It’s unrealistic. I’ll never rank number one for all the keywords I’m trying to go after. And no one else will either. And what you’ll find is people who rank number one don’t always get the most traffic.

So if you look at this Ubersuggest extension, under each organic URL, you’ll see their domain authority. You’ll see their estimated visits that the page gets from SEO. How many social shares from Facebook or Pinterest, some only have Facebook shares or Pinterest or neither, and how many backlinks a URL has. And you can click the dropdown and it’ll pull up things like the backlinks. And you can even click the down arrow on estimated visits and you can see the estimated visits for that page. And it’ll show you the keywords that are driving those visits.

But the point I’m trying to make is even if you don’t rank number one, you can use the extension to export the keywords. And it’ll take you to Ubersuggest app where you can export there. And you can export the results for any term, like the marketing one, right? I can just export it. Go here, click View all. And same thing. I can end up exporting it to CSV and you can get the full list.

But the point I’m trying to make is I want you to do this for any terms that you could be ranking on that you may not be ranking number one.

And what I want you to do is look at the people above you and start looking at the keywords they rank for and just keep clicking Next, Next, Next. And you’ll see all the popular key words, their position, and that’ll give you ideas of keywords that you should include in your article.

So if you look at this, SEO with Google, Google SEO. And then if I look at mine, all right? Let’s see if I rank for anything related to Google SEO. I don’t rank anything for Google SEO and that term gets good traffic. So I should include that in my article which can boost my overall traffic. Even if I don’t rank number one for that term, it’s another term that I could end up ranking for on this page.

And that’s how you get a lot of keyword ideas and generate more traffic than your competition even if you rank lower than them because what you’ll want to do is look at all the keywords that other players rank for that are getting a lot of visits and you can see it by just clicking the down arrow and you’ll want to skip the ones that don’t get much traffic.

So this one’s getting 3000 visits. So I probably won’t look at that. WordStream 33,000. I’m at 50,000. Oh no, that’s WordStream. Again, is that 50,000. I’m at 37.

So even though I rank higher than WordStream and they’re more lower on the page, they’re raking for other terms that I’m not ranking for, like SEO optimizing, SEO optimizations, that I should start including within my content so I can rank higher.

And then what you’ll want to do is just include the ones that are relevant, rewrite your copy, update it. And over time, you’ll start ranking for more terms and getting more traffic.

I hope that helps you get more search traffic than your competition even when you’re ranking lower than them.

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The Dumbest SEO Hack (That Works)



Wouldn’t it be great if there was a dead simple SEO hack that would just help boost your rankings, but didn’t require that much work. You don’t have to be that technical. You don’t have to build links. You don’t have to worry about keywords and yet you can just increase your rankings, well there is. Today I’m going to break down the dumbest SEO hack.

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When I talk about the dumbest SEO hack, I don’t mean it in a negative way. I say it’s dumb because it’s really dead simple. It’s really obvious, very few people do it and it just works. So this is the neilpatel.com blog, as you can tell by the URL up top, neilpatel.com/blog and I’m just going to go into one of my blog posts.

And as you scroll, and if you don’t have a blog you should consider adding one. You know, you see a normal blog post. You see comments at the very bottom as I scroll and then, you know, more people can leave comments if they want, through the comment box and you just see a footer navigation, but there’s something simple I did that just has really helped me boost my rankings.

What’s one thing that I did that just really helped me boost my rankings? What do you think it is? It’s actually this section here where it says guides. Okay, let’s go through them. I have a guide on digital marketing, online marketing, Google ad-words, Facebook advertising, remarketing, SEO, content marketing, growth hacking, social media marketing, affiliate marketing, conversion optimization, marketing automation.

Now let’s Google all of them in order. Digital marketing, so digital marketing. I rank somewhere at the top on page one. All right, what’s the next one? So one for one, online marketing. Online marketing the key word. All right, I’m somewhere at the top as well, there you go. Now let’s go to next one, Google ad words. Probably not at the top for that one because it’s a Google branded term but I’m probably decently ranked.

Search and watch, WordStream I’m on page one, okay. And that one’s not bad, 550,000 searches, $8.46 cost per click. Next one Facebook advertising, Facebook advertising. Again, probably not number one because I’m not Facebook, but where am I at? On page one, cool, all right.

Let’s see, remarketing, that’s a one-word keyword, that one may be a little bit tougher. Google at the top, Google, Google, WordStream there I am, page one, towards the top. Next one, SEO, all right. I already know I’m on page one for this. All right, what’s the next one? Content marketing, content marketing, where am I? There you go, what’s the next one? And you could be like, oh, Neil’s not incognito.

Well, let me type in content marketing in the incognito browser, let’s see where I am. Copy, that’s at the bottom of page one, see, still page one. All right, and now let’s go back to the word blogging. I doubt I’m on page one for blogging. I’m on page one for blogging, growth hacking. Growth hacking, opt-in monster, opt-in monster number four.

What’s the next one? Social media marketing, social media marketing. The next one after that’s affiliate marketing. Social media marketing, buffer, sprout social word stream. Who’s sweet, Neil Patel. Let’s type in affiliate marketing, Neil Patel. That was the next one on the list.

Conversion optimization, then marketing optimization or marking automation, conversion optimization. Let’s see if I’m on page one. There you go, and then marketing, it’s marketing automation I believe yeah.

Now when you’re doing this, don’t just add in the link, add in whatever makes sense. Like with some of these, you know, online marketing, it could’ve put internet marketing or it could’ve put different variations, but my audience calls it online marketing.

So I put what’s relevant. I don’t put the word search engine optimization because everyone calls it SEO. I didn’t put Google ads even though that gets searched a lot.

I put ad words because most the people I know still call it ad words. So I don’t emphasize on the keyword, but by putting a lot of internal link juice, it helps with the ranking. So try that out, it’s really simple.

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How SEO Will Change in 2021



Google has over 3000 algorithm changes that they release each and every single year. That’s a lot of algorithm changes. You already know SEO changes so frequently because of the number of algorithm changes that Google releases. Now sure, most of them are small but these large ones can have a massive shift in your rankings. So how do you prepare for it in 2021? What else is going to change in 2021?

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The first thing you need to get used to and this is the first trend is that your rankings are going to Seesaw. But if you do the right things and you continually put the user first and you’re doing all the right SEO stuff, typically, if you fast forward a year from that day, your rankings will be up. Your traffic should be up as well, but you need to get used to them seesawing and be okay with that. That is going to be the new normal.

Trend number two, positioning will be more important than ever and that first spot is going to be the Holy Grail in which that’s what you need to shoot for and aim for. It’s going to be really hard to get there.

So you want to take that top spot because they’re putting in other stuff that decreases traffic. Now it doesn’t mean SEO is dead. There’s still more and more people coming online, more people using Google, more people searching, so you can still do well if you’re in position two or three or even on page one. But number one has a massive, huge difference from being on number two or number three or number four even if it’s still on page one.

Trend number three, user experience is now SEO. So if you want to do really well, you need to optimize for mobile. And I’m not just talking about paid speed or your links or can people read your site on mobile or is it loading fast? I’m talking about the overall experience. If you don’t optimize for experience, you’re going to lose in the long run.

Trend number four, the riches are going to be in the niches more than ever, especially with SEO. And here’s why. You need to focus on building niche sites. It’s not about building a Wikipedia type site. If you want to do that, that’s great but because there’s over a billion blogs and a ton of sites and a ton of competition, they want to rank authority sites more than ever and it typically, from what we’re seeing is people who focus on one niche tend to be better, well versed around that niche, not always the case, but in many cases. And they tend to be more of a quote unquote authority.

Trend number five, content length won’t matter as much. Get to the point with your content. So don’t obsess about word count or keyword density, obsess about the quality of your content and are you getting the user what they’re looking for as quick as possible.

Trend number six, you won’t have to build as many backings. So it’s better off just releasing your content, not building links and letting it happen organically. And then over time, sure do the manual outreach, but let your content sit there for three to four months before you even start that manual outreach.

Trend number seven, branding won’t be enough. You need to be a authority within your niche. So make sure you go and focus on being the end all, be all expert within whatever niche you’re in.

Now here’s a bonus trend for you. We’re seeing that businesses are going to have to start thinking about global SEO from day one. So from day one, you need to start thinking about global SEO as your strategy instead of just SEO within your region. And you’re going to have to look at things like translations and especially updating and repurposing your content in all of these regions as well.

Now, if you have any questions about the future of SEO or what’s happening, leave a comment below. I’ll answer it.

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Keyword Research Part 1 – SEO Unlocked – Free SEO Course with Neil Patel



Welcome to another day of SEO Unlocked. Today is very exciting because we’re going to start the journey into keyword research. This is one of the most fundamental steps of SEO and the reason being is keywords is where it all starts. That’s how people find you.

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Are you getting the right traffic?

As I mentioned, picking the right keywords will make you more money and picking the wrong ones will hurt you

You can use Ubersuggest, It’s a tool I built, there’s a free version of it that anyone can go and use and you can get tons of keywords ideas and it breaks it down not just based on popularity, but also what’s most likely going to convert and generate you revenue as well. And there’s tons of reports in it and I’ll show you how to use it over the period of this course.

When you go to Ubersuggest on the left-hand navigation side, you’ll see a link that says Keyword Ideas. When you type it in a keyword that you’re trying to go after anything related to your space such as like shaving or razors, it’ll tell you what’s popular, the cost per click, the SEO difficulty, that’s the word SD you see the abbreviation there or PD is paid difficulty.

When SEO difficulty is under 40 it’s easier to rank for, when it’s over 40 it gets harder and harder to rank for.

And on the right side of the keyword ideas report, it shows you all the people that are ranked for that keyword. How many visits are roughly getting from that keyword? How many backlinks they have?

And this will give you ideas of if a keyword is good, right?

In addition to that, if you don’t want to use Ubersuggest there’s many other ways you can go and find keywords out there.

Things like Wikipedia or other content pages around the web that have really detailed content can give you keyword ideas as well because these articles are filled with lucrative keywords.

You want to rank because you not only do you want traffic, but you need to be able to solve the customer’s problem. If you solve their problem, you’re much more likely to rank.

There’s really five steps to keyword success.
The first is you need to build your keyword list, then need to research your target musketeer, then you need to understand the keyword metrics. Next you need to match the customer journey and of course, last but not least, you need to refine your keyword list.

So first building a keyword list, you go to neilpatel.com/training and you’ll be able to download the PDF there and it breaks down how you can use it and what you need to do step by step.

Second, you need to research your target musketeer right? It’s all about researching that individual.

The other thing that I like doing is Ubersuggest, right? It’s a tool on neilpatel.com you can go to neil patel.com/ubersuggest or in the navigation just click on the Tools link and then Ubersuggest type in any keyword on the left-hand navigation once you go to the Keyword Ideas Report, you’ll see a list of suggestions.

You don’t want to just be reactive as a marketer or as an SEO, you want to be proactive and going after areas that people are going to be more interested in in the future.

You can also correlate intent through prepositions. And these are all long-term opportunities that you should be trying to rank for because these long-tail keywords, a lot of people aren’t thinking about them and yes they don’t drive the most amount of traffic today but six months from now, a year from now, it adds up and it can drive quite a bit in conversions.

Then of course there’s Social Shares, so on Ubersuggest whenever you type in a keyword on the left hand navigation, there’s a navigation button called Content Ideas.

So people are like, Hey Neil, it’s easy for you but hey, when you’re a new website and even if you get 10, 20, 50, 100 visitors, hey, it shows up in Google Search Console.

The other thing that you can do and this is what I love doing, is I like setting up a project on Ubersuggest and I put in my own website or you can put in your competitor’s website.

► If you need help growing your business check out my ad agency Neil Patel Digital @

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How Long Does SEO Take to Work For a New Website?



How Long Does SEO Take to Work For a New Website? This is by far one of the most asked questions I get. Even when you do on-page SEO and build backlinks, it can take some time for it to start getting traffic from Google.

RESOURCES & LINKS:
____________________________________________
The Best FREE Traffic Sources for New Websites :

Ranking #1 With a New Website on Google in 2020 | Is it Even Possible? :

The Fastest Ways to Bring Traffic to a New Website :
____________________________________________

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How to ACTUALLY Learn SEO in 2021



What’s the best way to learn SEO in 2021?

Start by watching this video because I’m going to show a simple 3-step process I used to become a so-called SEO expert.

Don’t worry:

This isn’t going to be one of those boring videos explaining what SEO is.

Instead:

You’re going to learn a proven process for learning SEO fast.

The third step is a little odd so make sure you watch the entire video to find out what it is.

And here’s something cool about this way of learning:

You can apply this exact framework to any skill you want to learn.

Think about it this way:

Learning your first and second language is the hardest (so I’m told).

So learning your first digital marketing languages won’t be easy.

But once you learn 1-2 skills like SEO, everything gets much easier.

Especially when you have the process I’m going to show you at your disposal.

Watch the video now to learn SEO the right way.

Here are some of the resources I mention in the video:

Free on-page SEO checklist:

How to build a niche website ▶️

How to perform a content audit ▶️

SEO blog ▶️

Gotch SEO Academy ▶️


#SEO #learnSEO

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How to Improve Your WordPress SEO in 30 Minutes | Rank INSTANTLY on Google



How to Improve Your WordPress SEO in 30 Minutes | Look, everyone says that SEO takes a long time. But you don’t have three months, six months, or even a year to get result. There must be a quicker way to get results, faster. And there is. Today, I’m going to teach you how to improve your WordPress SEO in 30 minutes, seriously.

RESOURCES & LINKS:
____________________________________________
Google Search Console –
____________________________________________

Here was my traffic for the term digital marketing, as you can see here.

On a daily basis, you know it climb, get a few hundred, and then boom, all of a sudden, as you can see here, it just started shooting up.

And it stayed pretty up for a while, and then it went down because the code got messed up so I had to redo the code, but once I fixed the HTML error, funny enough, I expected it, but once I fixed the error takes a few days to index and crawl and then boom.

Back at the top, and that’s because it’s a Friday.

If you search digital marketing, you know you’ll search, I’m pretty much number one, you’ll see that there is FAQ schema that I’m using, FAQ page schema.

So someone could be looking up what is digital marketing, it’s there, I give the definition, the future, why it matters, the channels that make up digital marketing, et cetera. That’s FAQ page schema, and you’re probably wondering how to add it to your site.

So I’m going to show you how to do that. Right here in there, on my site, and we’re going to do it for a brand new page. So this is affiliate marketing.

I’m ranking at the top. And people are asking questions like, how do I become affiliate marketer, right? Or what is affiliate marketing? So, I’m going to take my page that is on affiliate marketing, I’m going to scroll all the way to the bottom, it’s kind of a lengthy page.

I’m using a plug-in called Structured Content. So Structured Content, that’s a plug-in that I’m using. And all I’m going to do is add a block, and I’m going to add a FAQ block so that way I can enter any question I have.

So what is affiliate marketing? And let’s see a type in answer. All right, so I added one. And as you can see, I first Googled the term that I want to rank for, and I look for what people are also asking becausethese are the most common, these are the most common questions people ask.

So, for example, how much money can you make as an affiliate marketer? How much money can you make as an affiliate marketer? All right, so I’m going to keep going, I’m going to add two more.

And even when this submits right away, it doesn’t happen instantaneously, but you guys saw from my traffic sets that I showed you from Google Search Console, you may be thinking, hey, if I’m answering the questions right then and there on Google, then why do they need to come to my site?

Well, as you can see, just from that graph alone, it’s getting me more search traffic, right? So you’re better off doing it than not doing it because it should get you more traffic, yes, people can click the drop downs and the search listing, and they don’t necessarily have to go to your site to get all the responses, but it total, from what I tested, you get more traffic.

Now Google does say if you submit a URL multiple times, it doesn’t affect the indexing, like it doesn’t make speed up the process.

Look, FAQ one item detected that’s valid. So that means you can see here, FAQ page, answer, what is affiliate marketing, question, question, question.

That means in due time, it is going to show up, so, yeah, as you can see, look, it’s showing up here. So search for affiliate marketing, boom.

► If you need help growing your business check out my ad agency Neil Patel Digital @

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STOP Paying for SEO Tools – The Only 4 Tools You Need to Rank #1 in Google



STOP Paying for SEO Tools – The Only 4 Tools You Need to Rank #1 in Google | When I got started in SEO, there were dozen of tools out there. They were all expensive, and, hey, unless you wanted rankings, you would have to pay for one of these tools. But times have changed. There’s not just dozens of tools now, there’s hundreds of tools. And because of that, there’s a lot of free ones as well. Today, I’m going to breakdown why you should stop paying for SEO tools, and only use these four free tools if you want to rank number one on Google.

RESOURCES & LINKS:
____________________________________________
Google Search Console –
Structured Data Markup Helper –
Google Trends –
Hello Bar –
Mailchimp –
Subscribers –
Ubersuggest – ubersuggest.org
Moz – moz.com
SEMrush –
Jumpshot –
Ahrefs –
____________________________________________

So, tool number one. You ready for this? Google Search Console.

Here’s what I love Google Search Console for. I do a comparison of my traffic right now, for the last 30 days, to my traffic six months ago. And I look for the pages that have the biggest drop off in impressions and clicks. I now know that these are the pages that I need to go back on my site, go and adjust and update.

You may add some videos if you think that helps improve the experience. You delete the stuff that doesn’t make sense. You shorn out the fluff, because sometimes, you may have just long articles because you were trying keyword stuff.

The second tool I have for you is Structured Data Markup Helper. Look, if you want those star ratings on your site, you want to be included in the rich snippets, you want your listing to stand out, you got to use structured data.

But how do you use structured data? Well, it’s complicated because depending on the type of website you have, the structured data is going to look different.

So that way, when someone’s doing a search on Google, they can see all those little breadcrumbs, and that helps increase your click-through rate.

The third tool I have for you, Google Trends. This is super important. The reason being is if your brand continually gets searched more and more, you’ll notice that your rankings increase. So, it’s all about brand building. And you’ll find, “Hey, Neil, “why do I need to increase my brand?” Well, Google, Facebook, and all the social sites out there have issues of fake news.

And Google Trends shows you that.

Now, last but not least, another free tool, Ubersuggest. If you want to do SEO, Ubersuggest has the features of Moz, SEMrush, Ahrefs, pretty much the majority 80 plus percent of their features for free.

So, if you want to site audit, well there’s an SEO audit report in Ubersuggest that breaks down your load time, your title tags, your meta description, your code errors, your URL issues, your redirect issues.

And it tells you how to fix each of them. And it breaks down in priority on which ones you should change first to get the maximum amount of traffic. You’re looking for more keywords to go after? Ubersuggest also has a keyword ideas report.

And the keyword ideas report shows you all the keywords that you can go after. According to Jumpshot, roughly 49% of the searches that happen on Google get no clicks. Well, with Ubersuggest, they’ll show you keywords that are based on questions, comparisons, prepositions.

These are all high intent keywords. So if you after them in your copy, you’ll find that you’ll get more clicks, more traffic, and those visitors that are aligning on your site will convert because you’re not just going after generic keywords now. There’s also backlinks report.

You can put in any URL of your competitor or your site. Shows you who links to them. And then you can hit up all those people, assume you put in a competitor URL, and ask them to link back to your site if your content’s better.

This will give you an idea of the type of content you should produce versus the type of content you shouldn’t produce.

And, of course, last but not least, there’s a traffic analyzer report that shows you how much traffic your competitors are getting versus you. So you have a rough comparison of what you need to do to improve your traffic.

► If you need help growing your business check out my ad agency Neil Patel Digital @

►Subscribe: to learn more secret SEO tips.
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7 Advanced SEO Techniques To Use In 2021 | Neil Patel



Today I’m going to share with you 7 advanced SEO techniques for your business. These SEO tactics should be used in 2021. This type of SEO strategy goes beyond what most digital marketing focuses on and we’ll be covering things beyond link building.

Are you finding that you’re not getting any results with SEO? That’s because you’re using a lot of tactics that everyone else is already using. Let me share with you seven advanced SEO techniques that will help you grow your business.
__________________________________________

RESOURCES & LINKS:

“Does Blogging Still Work in 2019?” (video):

“The 3 SEO Tools I Use Rank #1 on Google | Neil Patel” (video):

“How I Generated 37,391 Impressions on 1 Blog Post” (video):

“How Digital Marketing Will Change in 2019” (video):

Read more SEO tips on my blog:
____________________________________________

►Subscribe: to learn more secret SEO tips.
Find me on Facebook:
Read more on my blog:

The first advanced tactic I have for you is get to know your users. Everyone thinks that SEO is just about on page or link building. But here’s the thing, Google wants to rank what’s best for the users, first, second, third, fourth, and all the way down the list. The way you get to know what’s best for your users is you survey them. By using tools like SurveyMonkey and Hotjar you can find out what your users love and what they don’t. By adapting your content, your services, your product you’re much more likely to get that traffic from Google because you’re creating the best user experience.

The second tip I have for you is leverage schema markup. You know all those reviews and star ratings that you see when you’re doing a search? That’s called schema markup. If you’re using WordPress, you can just check out the Yoast SEO plugin. It’ll allow you to do schema markup with just a few simple clicks. It’s worth checking out, makes it easy. And that way you don’t have to learn a single thing about coding.

The third advanced tactic that I want you to try out is expand your most popular pages. See, content marketing is a big hit or miss game. You create a lot of webpages, a lot of content pages. Some get a ton of traffic, and others don’t. And you may be asking yourself why. The links, I did all the best packs to all of my pages. But why are some doing better than others? Well, a lot of times you just won’t have the answer. But what you can do, is you take your most popular pages and expand them.

The fourth tip I have for you is to send link juice to lower ranked pages. As I mentioned with the previous step, you have some pages that naturally do well, and some that don’t do as well. Well, the ones that don’t, go to all of your other pages that are doing well and internal link to the ones that aren’t. And see if that helps boost them up. What you’ll find is over time, those pages that aren’t ranking that well will start climbing higher and higher again.

Then I want you leverage infographics. You’re probably already saying, Neil, I’ve seen infographics, everyone has them. But no, I don’t want you to just leverage any infographics. I want you to leverage advanced animated infographics. Have you ever seen the infographics on how a car engine works, or how fast do cheetahs run? They’re animated by integrating gifs within your infographic they’re much more likely to go viral. And you’re gonna get way more back links.

Then I want you to leverage roundup post. The reason roundup posts are really good, and no one does this. I don’t know why. They used to be more popular three or four years ago, but they still work. Let’s say you’re writing an article on 101 SEO tips, or 31 SEO tips from 31 experts. By emailing all of these experts and getting them to participate, they’re not only likely to share your article on the social web, but they’re also likely to link back to that article and help promote it.

The last strategy I have for you is prune and crop. I know this one’s going to seem really hard. When you have an old site and you’ve been writing content for ages, there’s a lot of pages that just won’t do well even when you do the internal links and you send link juice to those low ranking pages. But start cutting the dead weight. When you start cutting the dead weight, more authority starts going to the pages that are ranking well. And it should help them climb even higher and higher over time. Follow those advanced strategies and you’ll start getting more love from Google

#NeilPatel #SEO #SEO2019

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The Best SEO Tools for Beginners | Neil Patel



In this video I’ll share with you the best SEO tools for beginners. Do you find SEO confusing and hard? Don’t worry, we’ve all been there. But what if I told you that there’s a handful of tools that are amazing for beginners and will solve all of your SEO problems? Watch the video to learn about the best SEO tools for beginners that will boost your rankings and help you rank #1 on google in 2019.
__________________________________________

RESOURCES & LINKS:

Moz:

Ubersuggest:

Google Search Console:

BuzzSumo:

Keywords Everywhere:

Ahrefs:

Google Trends:

AnswerThePublic:

“SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2019” (video):

“Rank #1 on Google Using 7 Free SEO Tools” (video):

“How to Increase Your Search Traffic by 58% in 30 Days” (video):

“One (Simple) Hack to Get More Website Traffic FAST” (video):

“5 Tools That’ll Help You Drive Traffic to Your Website | Search Engine Optimization Tips” (video):

“SEO Made Simple: A Step-by-Step Guide”:

“Get Your Start in SEO with These 10 Free Tools”:

“Seven Free SEO Tools You Should Be Using”:

Read more SEO tips on my blog:
____________________________________________

►Subscribe: to learn more secret SEO tips.
Find me on Facebook:
Read more on my blog:

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Rank #1 on Google Using 7 Free SEO Tools | Neil Patel



In today’s tutorial I’m going to share with you 7 free tools that will help you rank #1 on Google. Learn these SEO optimization techniques and skyrocket your rankings on Google! If you’re new to the world of SEO (search engine optimization), these seven free tools will go a long way in helping you formulate a strategy for reaching your goals.

Google Neil Patel
____________________________________________

RESOURCES & LINKS:

Google Search Console:

Ubersuggest:

Yoast SEO Plugin:

Websiteresponsivetest.com:

Google Trends:

Google PageSpeed insights:

Keywords Everywhere:

Read more SEO tips on my blog:
____________________________________________

Tool #1. Google Search Console

Google Search Console will show you all the keywords that you’re ranking for that are driving the majority of your traffic.

By creating your own headline or title tag that’s more appealing, as well as including the keyword, you’re more likely to get clicks.

Tool #2. Ubersuggest

Google Search Console has already showed you what keywords you’re getting traffic for. If you plug these keywords into Ubersuggest, it will show you all the long tail variations of those keywords. If you already rank for the headterms, it’s really easy to rank for the long tail terms.

Tool #3. Yoast SEO Plugin

This plugin will make your life so much easier if you run your website on WordPress.

Yoast SEO Plugin will help you optimize your code, title tags, meta description and create a XML sitemap.

Tool #4. Websiteresponsivetest.com

Your site needs to be mobile compatible and putting your website into this tool will tell you, if your website is responsive and mobile friendly.

Tool #5. Google Trends

By creating a brand, you’re going to do better on Google.

And Google Trends shows you how your brand is doing compared to other people. You want the bigger brand and Google Trends will show this.

Tool #6. Google PageSpeed insights

More people use Google on their mobile devices than on their desktop computers. That’s why speed is so important. Google has an index just for mobile sites. So, you want to ensure that your website loads as fast as possible.

Tool #7. Keywords Everywhere

Keywords Everywhere plugin will show you how many people are searching for your terms and related keywords as you’re using Google. It’ll give you more keyword ideas, because you can see the search volume and how good some of these keywords are.

►Subscribe: to learn more secret SEO tips.
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#NeilPatel #seo #seotips

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SEO Tutorial for Beginners – Step by Step Guide 2021! (+YOAST SEO)



Complete SEO Tutorial for Beginners Tutorial 2021! I’ll also be showing you how to use Yoast SEO to optimize a WordPress website.
Semrush 7-Day Free Trial: (Affiliate Link)

Latest Website Tutorials
1. Affiliate Marketing Website ($1000/Mo) Tutorial –
2. Create an eCommerce Website –
3. Food Ordering Website –
4. 4 Hour Complete WordPress Website –
5. How to Make a Parallax Website in WordPress –

Resources
KWFinder: (Great for getting Keyword difficulty)
Uber Suggest: (Free ‘Google Keyword Planner’)
Serpbook: (Easy Solution for tracking keywords)
Ahrefs: (Great for Backlink analysis)
Themify Ultra: (Best Drag & Drop Builder)
Brian Dean’s SEO Tips:

👉Timestamps

Intro 0:00
Understanding SEO 1:18

*Keyword Research*
Basics & Local 9:57
Blog 37:42
eCommerce 1:03:18

*OnPage SEO (Yoast SEO for WordPress)*
Basics & Local 1:33:48
Blog 1:52:31
eCommerce 2:03:13

OffPage SEO 2:13:12
Analysis 2:28:45
Tip & Tricks 2:37:50

Thank you :)

#seo #seotutorial #yoast

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SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2020



SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2020

Are you new to SEO and want to rank #1 on google this upcoming year? Here are 3 SEO strategies that will boost your rankings!

#1: Focus on content
Google has this update called Hummingbird, and with Hummingbird, websites who just have content on everything won’t do as well as sites which focus on one single niche and are super thorough.

You want to be VERY thorough with your SEO content. Poke holes in your content and fill them all up, so then that way people are like, “This is the end all site “that you should end up reading “if you’re interested in dating online.”

#2: Optimize your title tag and your meta description
Have you ever done a Google search, and noticed that every time you do it, there is this link at the top, and then there’s this one sentence with a link at the top is called the title tag.

And the description below is called the meta description.

Now think of it this way, if you search for the phrase online dating, and you don’t see the word online dating in neither the title or the description, are you going to click on the result?

Well if you are, there’s something wrong, because why would you click on a result that isn’t related to what you’re looking for?

In addition to that, have you ever searched for a term like online dating? And have you ever noticed that the word isn’t in the title or description?

That’s because Google tracks who’s clicking on what listing, and they’ve learned that when a keyword is in the listing, that same keyword that you’re searching for, they know you’re way more likely to click through.

So in your title tag and your meta description, make sure you include the keyword. But you can’t just add the keyword, “online dating,” right?

The easiest way and what I would do and I wish it was this simple; I will just put “online dating, online dating, online dating, online dating.”

If I could put it 20 times so people would know that the article is on online dating, I wish I would get more clicks.

But it’s not that simple.

Yes you have to include the keyword in your title and your description, but it has to be appealing. If it doesn’t flow in a sentence, it’s not easy to read, and it’s not appealing or evoking curiosity, no one is gonna click through.

#3: Use Google Search Console

Did you know that Google gives you a tool that teaches you how to rank number one on Google?

Yes I know that sounds ridiculous but it is true, and it’s called Google Search Console.

If you’re not already a user of it, sign up.

It doesn’t cost a dollar. You’re missing out if you’re not using it.

I can’t emphasize that enough. So now that you’re using Google Search Console…give it a few days because it takes some time to populate data. You’ll see a screen that shows Search Analytics and this shows you all the pages on your website that are getting you traffic. But the cool thing about Google Search Console is they also show you which articles are getting impressions.

Take all the keywords you’re getting impressions for and start adding them to your copy.

Now we have an article on Instagram, and it teaches you how to get over 300 targeted Instagram followers per day.

The article is around 10,000 words. When I first wrote that article, it wasn’t 10,000 words, it was roughly 2,500.

I went to Google Search Console, I saw all the people that are searching for terms related to the article, I added them within that article. I made it more thorough and you know what?

My SEO traffic more than tripled to that article. Yes it is that simple. And when I made that change, it didn’t happen right away, but I noticed the results within 50 days. That’s not a long time.

Now that you’ve learned these three tips, I challenge you in which I want you to take these tactics and implement them, and then after you implement them, in the next 45 days I want you to leave a comment with your results. Because if you’re not doing well, that means I’m not happy.

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