Do you want to learn how to write content that ranks well in Google, even after Google’s next algorithm update? Today I’m going to break down how to write content that ranks in 2022’s crazy SEO landscape. So look, it comes down to seven simple steps when it comes to writing content that works well in the future Google.
RESOURCES & LINKS:
How to Write Blog Posts That Are Better Than Any Other Content Piece On The Web (And Rank Page #1):
The Content Marketing TRAP: Why Writing Content Can Drive ZERO Traffic:
One, focus on helping your readers overcome a specific problem. See, when people write content and they’re just like, “Oh, let me do the keyword research.” And we have tools like Ubersuggest that help you do the keyword research, but it’s not just about writing content that gets traffic. It’s about helping people solve their problems.
Number two, spend 40% of your time on your headline. 8 out of 10 people will read your headline, but only 2 out of 10 will click through and read the rest of the article. That’s the power of writing amazing headline. You can get more than 2 out of 10 people to actually click through and read the rest of your article. So really focus on writing attractive headlines.
And you can use tools like Ubersuggest that come up with good headlines. Whenever you type a keyword into Ubersuggest, you’ll see a report on the left-hand navigation called content ideas. These are all the articles that have done well on Facebook and Pinterest and other social networks. Look at that share count. That’ll give you idea of what will work and what won’t work.
Number three, anchor your main topic to the keywords that the have the highest significant search volume. In other words, your keywords should be related to that main topic that you’re writing about.
And you want to build one more thorough piece of content versus having lots of little ones, and that’s why I’m saying look at your main keyword and make sure your other keywords compliment it and are anchoring with it.
Four, build your content outline based on what’s working for competitors and the most relevant keywords that you can find because look, you don’t have to reinvent the wheel. Whatever you’re writing content on, do a search on Google. You’ll see the people who are number one, two, three, go all the way down to 10. See what they’re doing. You know, for fun sake, actually go to page three or four of Google and look at the pages that are ranking on page three or four. See what they’re not doing compared to the people that are ranking at the top. It’ll give you an idea of what the top 10 people are doing and what you should be emulating.
Five, offer practical and actual advice. No one wants to read something and be like, “Huh, that was a waste of time. I didn’t get anything out of that.” They want to read your article and be like, “Wow, the article from Neil has got me fired up. I’m going to go out there and work on increasing my SEO traffic.” That’s the kind of enthusiasm you want when you’re writing articles.
Six, do internal linking to other relevant content piece on your website. I want you to avoid excessive anchor texts when you’re doing the optimization or internal linking, and only add internal links that make sense in your long-term content. If it makes sense to link out two, three times or four times or 10 times, that’s fine. Do whatever makes sense. Don’t obsess about the anchor text and do this with your older articles and newer articles.
Seven, nail the basic on-page SEO. From title tags to metadata, to image all texts, the first few paragraphs, your H2 tags, even your URL structures. And if you’re not sure on how to nail that, just go to Ubersuggest.com, type in your URL and go to the site audit report. It’ll tell you all the elements that are off with your on-page SEO and it’ll tell you in order of which ones to fix first, second, third, fourth, and they’ll prioritize which ones will have the biggest impact on your SEO, and just make sure that you fix them in order. And after you do, you can re-crawl your site or page to just double check to make sure everything was fixed.
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