Upcoming SEO Trends in 2018

Posted by on Jan 15, 2018 in | 0 comments

With 2017 almost over in less than a month, we have to look into what’s going to change for the year 2018 in the field of Search Engine Optimization (SEO). Trends constantly change for SEO and keeping up with these trends is vital. Outdated techniques could damage your rank in Search Engine Results Pages (SERPS) of Google, or worse – get even cause penalties. Some of these trends may already be existing but expect them to become even more prominent as the year progresses. Here are some of the trends you need to know to stay ahead of the SEO game.

Voice Search

55 percent of teens and 40 percent of adults use voice search on a daily basis according to Google’s reports. If its current growth rate will remain consistent for the next three years, almost 50 percent of all searches will be performed via voice search. This is because we prefer to speak over typing due to its convenience and speed. The increase in voice search will bring out the need to create a whole new keyword research routine: instead of “Hotels in New York City” it’ll be more likely phrased as “Where’s a good place to stay in New York City?” In 2018, SEO strategies should be more conversational and less of the odd-sounding query lingo it used to be.

Mobile Optimization

Since 2015, mobile searches have been higher than searches from desktop computers. With more and more people preferring the convenience and handiness of using smartphones, it is now dominating the landscape of web browsing with 57 percent of web traffic coming from these mobile devices. This ultimately means having a mobile-friendly website is now a necessity instead of an option as it has become a ranking factor. It’s probably a good time for you to start optimizing your website for mobile too!

Quick Answers and Snippets

Google began having a Quick Answers feature in 2016. These are highlighted snippets of information found at the top of their SERPS also known as “Position 0”. You no longer need to open the link to see the content. Instead, Google extracts a summarized answer from the webpage and features it in a block of text. In order to gain this position in search, you must cater to a specific combination of factors. Lists, tables, and graphs tend to be popular, while it’s also useful to create content in a Q&A format, making it easier for Google to extract the right content to show up as a featured snippet. This creates a need for strategies to optimize your site’s content to meet Google’s standards for featured snippets. Aside from the Quick Answers, Google also has different data structures of snippets which are called the Regular snippets. These have condensed titles that include dashes (-) and and use “|” instead. These differences may seem insignificant so, why do we even need to take notice of these? Well, although
Google never officially confirmed, structured data is a ranking signal and using Rich snippets can increase your listings’ click-through rate by 30 percent. Rich snippets help you stand out and with search results becoming more diverse, being unique sure helps out a lot.

Page Speed

A lot of the items on the list are here because of how quick and easy they can be which means speed plays a big role in SEO strategies. One of the factors that Google takes into consideration in the algorithm rank of the page’s website is page loading time, but just how fast are we talking about? Less than 3 seconds, that’s how fast Google expects your website to be. Nowadays, everything is fast-paced and on-demand; especially with information, we want things ASAP. It’s no surprise then when Google introduced an open source project that helps load pages faster on mobile devices, which they called Accelerated Mobile Pages (AMP).

“Linkless” Backlinks

Backlinks are links from another website used to link to a specific web resource used to add value to your web resource. Now, there are “linkless” backlinks which sound contradicting but here’s what it means: these are mentions of brands, institutions, organizations, and people without linking to their corresponding web pages. Google came up with this because of how people tend to abuse backlinking. Backlinking can help boost your website’s credibility but remember that it’s not about quantity but more on quality.


Convincing Google that your content matches the user’s search intent has become increasingly difficult. To evaluate the relevance of the content of your website, Google uses different ways to assess it, one of these would be Latent Semantic Indexing where Google gathers and scans billions of pages and terms used in them. They then learn which terms are related and builds expectations as to the terms that are likely to appear in a given context. To make sure that your content is comprehensive, research the top-ranking pages in your niche and look for the features that they share and incorporate that into your content.

AI Digital Assistants

Siri, Alexa, and Google Assistant are just a few names you might have been hearing recently, these are names of popular artificial intelligence-driven digital assistants. The market for AI-driven assistants and bots is suspected to double in 2018. What does this mean for SEO? This will lead to a more personalized experience and affect the search landscape. We can expect more and more changes and innovations in this aspect as we progress through 2018 because of how unexplored AIs are.

User Experience

Google focuses and gives importance to their users which means websites are required to deliver a smooth UX for the users. The better the users’ experience, the greater the chance of people engaging with the pages. This aids search engines in determining which pages are more useful for the users. Factors that affect user experience include site speed, readability, and navigation.

Personalized Search Results

Google now creates search results not just based on the ranking but more personal factors like information gathered about the user, such as interests, browsing history, and location, to provide a personalized search results list. The pages that dominate search will not only get the initial traffic. In addition, when the users click on their page, that business’s page will frequently appear in future searches by that user.

Visual Searches

The internet is composed of more and more visuals making it increasingly visually-focused which creates the perfect opportunity to explore the new exciting field of visual search; the combination of technological innovation and user experience takes searching to the next level. The way we consume visual content and how search engines now go beyond text must be considered for 2018 to explore more changes the habits of search.

SERP features

The goal of SEO experts is to maintain high volumes of traffic on a website to obtain the top spot on the search results, however, having traffic may not be enough to reach the top rank in 2018. Back then, the search results would only be composed of ten links in a list. Now, SERP features include knowledge panels, AdWords, news blocks, featured snippets, local packs, reviews, tweets, videos, image packs, shopping results and site links which are stealing searchers’ attention and clicks from organic listings. What do you do now? With these new innovations of SERP features, it’s essential that you always keep track of your rankings within these features, and monitor the features that show up for your keywords that are potentially diverting traffic away from you.

Keeping up with the SEO trends

Google continues to improve web user’s experience by scanning the relevancy of a page’s content using personalized search engine results and faster page speeds, as well as more results page features. With all of those enhancements and changes, 2018 is starting out to be a very interesting year for Search Engine Optimization. Traditional SEO techniques may still be effective, but the current trends could significantly alter the practice of optimizing for search. Pay more attention and focus on these new SEO trends and implement specific strategies to ensure that a website is fully optimized and ready to receive targeted customers.

Keeping up with so many SEO trends may be a handful especially for businesses that do not have a designated online marketing team, not to mention the effort it requires to deal with the long-term care of the website. You can make this possible through the help of our professionals at

SEO Outsourcing Ph is an SEO company in the Philippines with a team of professional SEO consultants and developers who always aspire to make the experience of delivering our SEO services as efficient and as professional as possible. We’ll make sure to put your website on the first page of the big search engines like Google and Yahoo within an indicated timeframe. Our SEO strategies are designed for generating significant traffic towards your site which in turn will lead to sales.

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