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Must Learn: Five Easy Steps to SEO Friendly Site URL Structure

Posted by on Mar 19, 2013 in Articles SEO Tips | 0 comments

 

There are some web developers who would say and would stand for their belief that there is no such thing as SEO friendly URL structure. They would justify it by saying that search engines are perfectly capable of making sense with any type of URL structure.

However, there are times that a web developer and an SEO guru live in totally different worlds with different sets of beliefs. While the web developers would believe that everything is just all about the technicality and speed of the site, the SEO gurus on the other hand believes that it is all about the SEO friendly structure that gains enough website ranking and high ROI.

So, what now is an SEO-friendly URL structure?

An SEO friendly URL structure should be:

Straightforward- this means, some URL’s with duplicate content should have their own canonical URL that is specifically designed for them so it will not turn out to be confusing when you use redirects.

Meaningful- this does not mean oozing the search engine with so much inspiration but this means each URL name must have related keywords in them and not those numerous numbers and punctuation marks that actually make no sense.

Emphasis on the right URL: Not all the URL found in your site has equal importance. That is the reason why it is always essential for you to check your website pages that are accessible for the search engine for indexing and crawling. After you have figured out which page of your website is the search engine grabber, make use of that page to your advantage.

How to achieve an SEO-friendly site URL structure?

Combine your non-www and www domain

There are two major versions of your domain as indexed in the search engines and these are the www and the non-www. These two can be combined using 301 redirects to point one version to the other.

 


Check your website pages that are accessible for
search engines for indexing and crawling.


 

Refrain from using dynamic and relative URLs

Static URLs contain your keywords and are considered to be more user-friendly than that of dynamic URL. This is for the fact that it can figure out what the page is all about just by looking at the static URL’s name. Being SEO wise, it would be better if you make use of absolute URL’s since those are what search engines prefer.

Create an XML Sitemap

This should not be confused with HTML sitemap because they are basically way different. The XML is designed for robots while the HTM is made for humans. Using XML can help search engines find your site pages a lot easier. It is because the search engine remembers you automatically when someone types certain keywords that point to your site. Of course, this will give you the chance to be part of the search page.

Having an SEO friendly URL structure on a sitemap would mean helping your site rank higher on the search engine page result. Enjoy great ranking opportunities with us! We at SEO Outsourcing PH can help! Try our Philippines SEO service today!

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